Are you starting up a new business? Or maybe you own one at the moment? Do you intend to take your business to the next level of success? Of course, you do! To get your business to succeed, you will need to start with a strong marketing strategy. Perhaps you have done all kinds of traditional marketing and advertising, but it just seems like it is not enough and not as productive as you expect it to be. Have you tried advertising digitally? If not, now is the time to be a part of the new marketing and advertising era- Digital Marketing and Advertising.
Some businesses are still skeptical and reluctant when it comes to new-age marketing and advertising because they think that it is a risk to take. But what they don’t know is that they are missing out on a huge chunk of prospects because they are NOT doing any digital marketing or advertising. We know it sounds intense and severe but let’s face it, digital marketing is indeed taking over traditional marketing.
Does your business own a website or e-commerce platform? If your answer is no, we have some news for you. There is a saying that goes “If I can’t find it on the first page of Google search, it does not exist.” And with that, your business is nonexistent because you are not present in the digital world.
Allow us to provide you with reasons why investing in digital advertising is crucial and vital to your business.
1. The internet is forever
Internet and everything online will continue to exist and expand throughout time. The internet has taken over a lot of platforms, especially providing information and such. An average person spends at least 6 hours a day on the internet- searching for information, keeping up with news, shopping, and everything else. How often do you find yourself going on the internet to look for something and the search results gave you all the answers. So if you are doing this yourself, why not invest in digital advertising to build your brand and spread the information about your business as well?
2. Target a much more precise audience or customers
Traditional marketing is very vague and does not impact customers a lot, now even more so. Why so? Because traditional marketing is too general and vast that people tend to overlook it. With digital advertising, you get to focus on your targeted audience and potential customers. Once you know your brand products and services are suited to what demographic, you can easily choose who and how you want to advertise your business to them.
The advantage of the internet is so many social media platforms can provide you with information about users that comes to good use when you want to advertise. When a 28-year-old female is logged on to her Facebook account and was reading an article about nourishing foods for toddlers, Facebook will be able to figure out the user’s age, gender, and interest. This will then come in handy to you if you own a business that sells baby clothing or products related. With this, the chances of a targeted audiences like these purchasing your products are higher because you sell something of their interest.
3. You only pay for what you need
The other great thing about digital advertising is that you spend only what you need within your budget. Unlike traditional marketing where you splurge and you are unsure if the advertisement would even work, digital marketing is a guarantee to reach out to potential customers with the amount you are willing to pay for and for how long. Google charges a fee only when someone clicks on your ad and visits your website. And by this, it means you only pay for the ads that are working and best of all, there’s no charge to display your ads on the internet.
4. Results, results, results
Since you only pay for ads that have been clicked, this gives you data on what how efficient digital advertising works. One of the many advantages of digital advertising is you get to see results and also track them. You have the ability to compare which ads are doing well and what works for your ads. All these without having to splurge a lump sum of money without getting any clear-cut results. With digital advertising, you get to analyze what demographic your ads are attracting and how far these people go through in your website. Best of all, you can measure your results live, at any time and anywhere.
These are just a few reasons why you should invest in digital advertising. It is proven that digital marketing works, regardless what the nature of your business is, it will help boost your business and brand. The benefits of using digital advertising are obvious and straightforward. Your business gets to remain competitive whilst not burning a big hole in your pocket, and it is fair game in the digital world. It allows your business to have the potential to grow and expand in the future.
Does reading this article makes you want to dip your toes in digital advertising? Don’t know how or where to start? Don’t worry! Weave Asia is all ears and ready to help you start somewhere with arms open. Email us at firstname.lastname@example.org and we will provide you with the best solution to your company’s advertising needs.