Before you even start your business, there are a few things you’d list down a couple of important things to focus on. These are the things that will help your business grow and get your brand out there to the people and potential customers. Amongst the many important points to build your business, one of the main focus is your demographics or also better known as your target audience. Certainly, every brand has their target audience as it defines your brand. There is no such thing as a one-for-all brand.
Why is a target audience an important aspect? As mentioned beforehand, these are the people who define your brand and product. They are the core of your sales in your business. They are the one driving your business because they buy your products or services. They are the ones that your business and brand serve and seal a deal with.
So how do you reach your target audience? What are the vital steps to take to make sure the right target audience is attained for your business and brand?
Define your target market:
A few important questions to note down when defining your target market for your business. This will easily help you filter out the people who “will”, “maybe” or “never” purchase your product or services. With these people being filtered out, you will know how to curate your marketing strategies in the most targeted and cost-effective way.
Sit down and focus on these few points that will help narrow down your target audience:
Demographics: Who are your buyers? What is the age of your customers? Are they females or males, or both? What is their general income? What is their profession?
Behavioral: How do they use the internet? How do they consume media? Do they prefer online or offline marketing?
Psychographics: What do they like? What do they dislike? What are their interests, attitudes and values? How do they think?
When all these are narrowed down, you will know who your target audience is and how your product can appeal to them.
Now that you know your target audience, how do you reach them? Let’s say for an example that your company is a beauty brand that sells products ranging from skincare, makeup, hair and body products, then your target audience will be mostly female buyers aged 18-65. How do you reach female buyers who are 18 to 65 years old? Here’s how.
Know where they spend most of their time online
There are dozens of social media platforms out there that can reach to your potential customers. Women are spending a lot of their time browsing websites and online stores. Some would also check out blog shops on Facebook and Instagram pages that they follow.
Create content that will appeal to your customers
According to our example of beauty products business, we have a target audience of females aged 18-65 years old. So, what content will draw their attention? They are probably consumers who like a new makeup range, or a skincare product that could reverse aging, or probably a hair product that makes your hair soft and bouncy like A-list celebrities on the red carpet. Creating enticing content with relevant information is bound to get some clicks into your website or online store from your potential customers.
Here is the part where you would need to do some scrolling and “following”. Look out for key opinion leaders (KOLs) or social media influencers who specifically focus on a certain category or topic. In our example case, it would be getting someone who is a beauty guru, makeup guru or a styling guru. Get in touch with them to work on a campaign with your brand. There are a lot of ways these bloggers can help promote your brand and reach your target audience. Some of the many ways are getting them to do an “unboxing video” of products you sent them. These products will be the products you want to market to your customers and buyers. These bloggers can also do reviews of your products and perhaps introduce a new range of skincare your brand has.
Create targeted ads
With quality content that will captivate your target audience attention, what do you do with the content? Where do you display this content? With Facebook Ads of course. Facebook Ads will be able to reach the target audience you want by simply clicking the demographics you’d want to reach and these ads will appear to your target audience. We’ve talked about Facebook Ads in our previous articles that you may find helpful.
Ensure your content is mobile friendly
With great content and Facebook Ads running your campaigns online, it is vital to make your content mobile friendly as well. Most of your customers are browsing through their phones most of the time, especially when they’re on the go and want to just quickly scroll through their social media.
Your content has to be able to access every platform and fit perfectly on mobile devices.
Partner with other brands
It doesn’t necessarily have to be a competitor to be your partner. Look for a brand that complements your products and that can fall right in place with your brand without looking too forced. For beauty products, especially hair products, partnering with a well-known hair salon will help get your brand exposed to your target audience. You just have to think out of the box and find a good complement for a partnering brand.
We hope this article has helped you understand better about how having a target audience is important to your brand and company. A target audience in a way helps you survey your products whether it is something they’ll be repeating their purchase on, and whether or not they would recommend a friend as well.