It’s never a bad idea to have a website for your business. A website is one of the most important elements of digital marketing at the moment. Owning a website gives your business online credibility and it somewhat shows that your business is real and legitimate. Owning a simple website can already generate sales to your business. Bear in mind too that a good website is vital. What are the functions of a good website then?
Build Credibility To Your Business
That’s right. As we mentioned just now, having a website can change a whole perspective of your business. Imagine this, when someone has heard of your brand or company name and they want to find out more about your business. Their first instinct is to go on the internet and search it up. When there is no result shown on the internet about your company, it will automatically plant a thought in your potential customers- this company does NOT exist.
This might seem dramatized or exaggerated but it is true. However, when your website pops up first on the search results, it gives a sense of “relief” to the potential customers. This shows that your company or brand is legitimate and trustworthy. One important thing to pay attention to is the first impression your website gives to its visitors.
Keep in mind that your website can be simple but it has to have elements that will build credibility. It needs to exude professionalism, a good reputation and most important of all, it is user-friendly. Another thing that always slips the mind of a business website is how it is on mobile. Remember, most of us use our mobile phones for everything so be sure that your website is mobile friendly as well.
Tell Your Story
People go on a website to check out more information on the brand and company. They are not just on your website to see the design and colors of your website. The moment they click on the link to your website, it is an opportunity for you to tell your story and sell your products within that couple of minutes. Show the human side of your company or brand by sharing your story of how it all started and why you do what you do. People love a good story because they feel connected and relatable. Sneak in some reasons why they should choose your company or brand for your products or services.
Address Frequently Asked Questions
Before deciding to click the “Add to Cart” or the “Check out” button, every potential customer will have a few questions on their mind. After running your business for a while, you will get a hang of the usual inquiries they have for you. Get familiarized with these frequently asked questions and address them in your FAQ page. Provide detailed answers to these questions to save yourself and your potential customers some valuable time.
Highlight Your Services
Describe your products or services clearly on your website especially on the products page. Potential customers want to know as much information and details of your products or services when they are on your website before they decide to engage with you. Once they know what to expect from your company or brand, they will become your returning customers and also most likely to recommend your company to their peers.
Generate Income For Your Business
If your website is not an e-commerce website and you’re not selling your services or products on your website, it should still be generating money and sales to your company. The great thing about having a website is that it is a 24/7 retail shop for your company. It’s always available for potential customers to check out your products and services. Your FAQs are there for them to have a look should they have any inquiries. Better yet, if you have a live chatting bot to assist them readily.
Increase Your Clients Base
How can you reach out to everyone on the internet? How to make your brand or company known to the people out there who should be knowing about your products? With a website, you can use search engine optimization (SEO) to increase the visibility of your website. Increasing the visibility of your website will then attract more visitors and more importantly, potential customers! With the right techniques, your website will be on the top of the search result page in no time.
It’s only logical to have a good and functioning website if you have an up and running company or business. Digital marketing is the new marketing that actually works for all businesses. It would be a shame to not jump on the bandwagon and be introduced and seen in the digital world. Get yourself a proper and good website for the better.