If you were to be asked whether you would rather have more organic traffic or better rankings, which would you choose? For most of us, this is a trick question, as we’d rather have both. This is because we know that both search engine metrics can make a huge difference in our businesses.
As you should know, Google tends to rank pages higher in search results based on the authority of that page. In modern SEO, links build up the page’s authority and improve its SEO value. In the same arena, duplicate content gets penalized. The right keyword search term can also make a whole lot of difference in traffic and rankings.
Recent data estimates that the link popularity of a specific page accounts for 22.33% of the components of Google’s ranking algorithm. What if you could access the most updated resources that would help you build the right links? What difference would that make in your investment, considering that about 37% of business owners spend between $10,000 and $50,000 per month on link building?
Over the years, we’ve come to learn that a link building campaign with useful content and quality anchor text phrases is easier than most people think. If you can develop and document your strategy, you’ll ultimately generate more authority links for your pages. Both content marketing and link building are interdependent and inseparable.
In this part 1 of this two-part post, we will show you 5 link building software resources that you can tap into any time that you want to. These resources provide scalable link-earning techniques, tips and best practices that are proven to work. When you implement them, your search engine rankings and site traffic will both improve.
Link building used to be easy. You could set up a few PBN (private blog network) sites and get a bunch of links that would push your organic rankings to the top. But does it still work?
Broken link building is a white-hat and scalable tactic for getting the right kind of links. Essentially, it is a content-focused strategy for any link building campaign, wherein you simply find dead (or broken) links, analyze the page for relevance and create more valuable content to replace the broken content. This helps site owners, editors and webmasters improve their site user experience by replacing broken links with a link to your page based on a search term. With the right approach, you can create an link building campaign and automate broken link building, which will continually build momentum for your site with this simple link building software.
As you go through the Broken Link Building Bible, you’ll discover why broken link building is perhaps the most effective white-hat link building strategy to come along in years. However, your success at getting the right links will entirely depend on how willing you are to research and analyze or audit different websites.
Broken link building is all about making an impact. It’s about helping webmasters and making the web a better place. Webmasters are always happy to fix broken links – if they find them. They know there’s a relationship between Google rankings and links but, on big sites, finding broken links isn’t easy.
You’ll also want to make sure you aren’t linking duplicate content.
A dead link — that is, a link that no longer works — doesn’t do the user or the site any good. In fact, too many broken links can have a negative effect on a site. Webmasters hate doing all the keyword search term work and link building to have this happen.
Having too many broken links on a page is a sign of a neglected or abandoned site. The Google Search Quality Raters General Guidelines view broken links as one of the ways to measure a homepage’s quality. It’s one SEO tool. According to Moz, broken link building is a strategy that constructively addresses many of the competing interests in our industry: content vs. links, link earning vs. link building and inbound vs. outbound.
Achieving success online takes time. You have to be patient and you’ve also got to create content that’ll help people get closer to achieving their goals. If you’ve struggled to build the kind of links that Google loves, you should study the Advanced Guide to Link Building. It’ll show you:
How to go about finding and getting those “perfect links”
● The right way to create epic search term content that’ll help you build relationships with the leaders in your industry.
● How to identify and approach the authority sites you can get links from in just a few minutes.
● The hidden secrets to getting hard-to-come-by .edu and .gov backlinks.
● The step-by-step method of link-building outreach that walks you through the process of initiating and building a relationship with influencers and pro bloggers.
This resource was written way back in 2011, but it’s been consistently updated to match modern SEO best practices. It’s not your typical long-form post — it’s pretty short, actually — but it’ll show you:
● Why educational links matter
● How to create content that attracts .edu links
● How to build relationships that help you get these links
Link building has evolved significantly since 2011. Lots of tactics that used to work have since fizzled out — e.g., article directories, duplicate or barely-rewritten content, etc. But educational sites have remained a viable source of high-quality links for any site. Incoming links from educational websites are often perceived as the most powerful links you can get and getting a bunch of these links can skyrocket your search rankings.
It’s true that .edu links aren’t the only kind of powerful incoming links. There’s no proof that Google rates them universally higher than all other kinds of links. However, educational backlinks are powerful — just like links from any other high-authority domain would be.
Educational backlinks are hard to get. Your link building software can only help if you have high quality, respected content. However, the harder it is to get a backlink, the more value it will have.
Sites with .edu domains typically have high authority as they’ve been around for a long time and have many trusted quality sites linking to them. That’s why many of these sites are viewed as authoritative by Google. Therefore, getting links from these authority top-level domains improves search performance.
Wordstream’s guide on using editorial linkbait to get .edu links is a must-read. It uses anecdotes to explain the relevance of educational links and to show how you can create .edu link bait. Link bait is simply content on your site that other sites link to willingly because the content solves a problem. This is the type of content people will tag with a social bookmark.
When people link to your content page on their own initiative, it means you’ve created a linkable asset. The intersection between link bait and a linkable asset is your sweet spot for converting your prospects into customers. It can be a blog post, a viral podcast, an infographic or a helpful ebook. Ultimately, you want people to view your site with the same authority and want to tag it with a social bookmark as well.
So, how to get an education backlink? First and foremost, you can use advanced search modifiers to find education sites in Google. Your goal is to narrow your results down to educational results pages. Some of the search strings you can use are:
a). site:.edu – shows you search results containing educational result sites only
b). site:.edu “blog” – returns search results for educational blogs only
c). site:.edu “forums” – if you want to participate in an educational discussion board
d). site:.edu “comments” – for educational blogs with comments sections
e). site:.edu “log in / create account” – returns .edu blog extensions that allow you to sign up as a user for the purpose of commenting or other kinds of participation
f). site:.edu inurl:blog “seo” – for educational blogs that understand SEO and would be interested in learning more about search engines
Broken link building is the easiest way to get your links from educational portals. All you’ve got to do is find dead links on these blogs and suggest better content — your own — to replace it. Broken link building works. For example, Michael Chibuzor, founder of contentmarketingup.com, generated 27 links from .edu domains in 90 days.
Brian Dean has taught broken link building and his students are seeing great results. Recently, one of his students, Emil Shour, set out to rank for his most profitable search engine keyword. He leveraged the skyscraper technique and created an in-depth, long-form article in the employee wellness niche, entitled “121 Employee Wellness Program Ideas for Your Office.”
Richard researched industry blogs that are relevant to employee management, found broken links and sent outreach emails to all of them. By doing this, Richard was able to push his post into a number #1 ranking and generated $100,000 in revenue. Richard also boosted his organic traffic by 348% in just 7 days.
So how do you find dead links on educational blogs that you can capitalize on to get incoming links?
It’s easier said than done, but it isn’t impossible. Here are the step-by-step instructions:
i). First step:
Go to Google and search for educational resource pages. These pages contain lists of links to external sites and contents.
This time, let’s find educational resources for small businesses.
The search string I used is “site:edu “resources” + blogs + small business
And here’s the results screenshot:
You can see that the search results are relevant to small businesses only. This makes them viable.
ii). Second step:
Choose one of the resources and click on it. Here’s the page, with all of the resources:
Some of the outgoing links on this page may be dead, but you can’t tell just by looking and clicking on all of them one-by-one will take lots of time.
Instead, use a tool designed for checking dead links.
iii). Third step:
Go to deadlinkchecker.com. Copy the resource page address as it appears on the browser.
Then paste the site address into the search bar and click the “check” button:
Out of the 142 out-going links analyzed by the dead link checker tool, 8 of them are dead. Those are the links that return any of these error messages: 404 not found, 400 bad requests, -1 not found, etc.
Next, prepare your content. Remember that since you’re concerned about small business, your content needs to be relevant to that topic. Otherwise, it might be difficult to convince the blog editor or administrator to swap out the dead link for your page. Search term research helps here to ensure it is relevant in today’s search engine realm.
iv). Step four:
Send a personalized outreach email. I’ve received several outreach emails that are obviously form letters. Sometimes, the exact same email I receive went out to 10 or more other bloggers.
Don’t do that. Instead, personalize your email subject lines when reaching out to educational blogs. This is key to better email open rates.
Often,these people are academics and any slight error or hint of deception will result in your email being deleted without being read.
To “personalize” means that you give it a personal touch. If you know the name of the person you’re writing to, address them by their first name.
Not everyone understands how to write persuasive emails to site owners and bloggers. If that’s you, don’t worry. Just use the email templates below and add the person’s name, if you know it.
When using any email template, keep these things in mind:
● Write lowercase subject lines – I do this all the time because I want the email to seem casual as if it’s from a friend, not a robot.
● Be creative – emails that are boring and lack emotional appeal won’t get opened or responded to.
● Personalize – you have to include the person’s name and the website name in the email so it doesn’t come off as spammy.
If you didn’t find any dead links on your targeted educational resource page, don’t give up. Instead of sending a broken link email, you can simply send a basic link request email.
If broken link building seems like a lot of work, or too difficult to tackle, there are other tactics that I’ve personally used to get .edu authority links:
● Blog comments
● Create a case study that’s relevant to the subject matter
● Blogger recognition
● Leveraging alumni news
● Local resource pages
● University discounts
● Improve a section of a site
As you can see, link building software may help but isn’t necessary.
You can learn how to apply all these link earning tactics in Chapter 5 of the Advanced Guide To Link Building.
This helpful resource shows you why linking out is a strategy, not a tactic — because when you build quality anchor text phrases to outside sites, you also get these benefits:
● Enhanced awareness for your site and brand
● Opportunities for other sites to link back to your page
● Search engine awareness that you have a timely and useful resource
● More helpful information for your readers
Developing a link building strategy isn’t a cakewalk. Heck, even SEO experts sometimes fail at a link building campaign. Link building software and tools help, but you still need to split test everything.
Outbound links or links that point to external web pages from your own site can actually impact your blog authority. Make sure the pages your links point to are relevant, useful and have good standing with Google.
At the heart of an effective link building campaign is the concept of giving. In other words, you link to other sites, pages and case studies willingly. Linking out instead of link building to rank in Google is a helpful resource that doesn’t follow traditional advice. Rather, it capitalizes on the principle of reciprocity. Reciprocity is a social rule that says we should repay, in kind, what another person has provided us. That is, people give back the kind of treatment they have received from you.
For example, if you’re writing a guide to SEO, you should link out to authority sites that have addressed the topic before. As much as you can, link out to pages with high page authority – it’ll have a dramatic impact on your search performance and online visibility. Use simple search term phrases for anchor text when possible.
Reciprocity is one of the most vital of Cialdini’s 6 principles of persuasion. We humans are basically hard-wired to pay back our debts, help those who offered us a helping hand and generally treat others as they’ve treated us.
Linking out to relevant pages not only earns you editorial links, but it also improves your search rankings. A survey of major newspapers on the web found that those who link out tend to outperform others who don’t on several performance metrics. Check popular sites like Digg, Reddit, Twitter & Tumblr – they all link out excessively, and yet they still have millions of visitors coming back again and again.
To a large extent, valuable content makes it a lot easier to convince webmasters to link to you. According to MarketingSherpa, “53% of businesses view content creation as the single most effective SEO technique.” There are lots of opportunities to grow your site, if you just study your Google Webmasters Tools data and pinpoint the links coming in to your site.
Go to Traffic > Links to Your Site:
Next, go to “More”:
Finally, download latest links (limit is 100,000):
Getting the right links may seem difficult, especially when you’re not producing enough content. But if you consider the impact those links will have on your search rankings, you’ll invest in content creation and promotion.
The old way of creating content and expecting customers to just show up is no longer feasible. You need to spend about 70% of your time and resources on promotion – that’s the new and better way. “Low Hanging Fruit: Link Building with Screaming Frog” is an in-depth post that reveals opportunities for getting the right links using Screaming Frog, a premium SEO tool for link reclamation and link analysis.
Screaming Frog is invaluable as link building software for architecture research. You can also use it to initiate relationships with bloggers and reporters, among other things.
The tool can analyze your links and show you ways to pass more SEO search term value to your web pages. Knowing when to increase your link building efforts or slow down with that mission is critical. This is the whole essence of link velocity, which measures the rate at which other sites link to you.
There’s no single rule on how fast you should get links to your site. SEOs have differing opinions, but Google hasn’t commented one way or the other. The best approach is to create more content and increase your site authority. Content growth can solve your link velocity problems.
For example, it doesn’t matter how many links Moz.com or HubSpot.com generate this week; Google won’t view those links as manipulative, because both sites have good authority and thousands of pages already.
Source: Neilpatel.com Blog