Before the year 2020 could even properly begin, a global pandemic had managed to unprecedentedly bring businesses, services, and even air travel all over the world to a screeching halt. Lockdowns and movement control orders in many countries have inadvertently made companies take their businesses onto the online world, and while the majority of the world’s population sit in front of their computer screens at home everyday – web page rankings on Google, and other search engines could not have mattered more during this period of time.
In this day and age, customers need to be interested and engaged in your brand’s content online, for you to be at the top of their minds, at the right times. As such, we’ve (Weave) got six vitally essential factors to show you how you can get to the front page of the leading search engine results, and upgrade your ranking web page!
1. Backlink Profile FactorsWhen it comes to ranking your web page, the total number of domain referencing on your website can influence the website’s rankings. On top of that, there are other backlink profile factors that can influence your page rankings too. These include, but are not limited to:
- Number of referring domains
- Number of follow-backlinks
- Number of backlinks
- Number of anchors
- Number of referring IPs
- Keyword presence in the anchor