Category: SEO

In this second part of our Beginner’s Guide to SEO blog series, we will take you through how to start with SEO in five steps and how to get your website listed on Google. Let’s get started! How to get started with SEO? SEO incorporates five (5) main steps: Keyword research – Finding out what… Continue reading Beginner’s Guide to Search Engine Optimisation (SEO) (Part 2)

This blog series is intended to cover every significant facet of SEO, from identifying the terms and phrases (keywords) that can drive targeted visitors to your website, optimising your website for search engines, constructing links and promoting the distinctive worth of your website. Even though SEO basics are simple to comprehend, it is always evolving,… Continue reading Beginner’s Guide to Search Engine Optimisation (SEO) (Part 1)

Time on site or session duration is a buzzword that is widely used in digital marketing. It’s frequently discussed along with bounce rate, time on page, and related metrics, so gathering this information is smart. The better strategy is to figure out how to use it to move the metrics for your website in terms… Continue reading Why Time On Site Matters for SEO and How to Improve It

Online presence is everything when it comes to digital marketing and SEO. With that, understanding key metrics becomes crucial for evaluating the effectiveness of your SEO strategies. Time on Site and Bounce Rate are two fundamental metrics that can offer valuable insights into your website’s performance. But what are they and how can you effectively… Continue reading Time On Site vs Bounce Rate: Understanding the Differences and Importance for SEO

These days, when you think of conducting an internet search, would you imagine the Google or TikTok search bars? If it’s the former, you might be out of touch with the current trend because younger generations today use social media to search for information, while you are busy optimising your content for Google. So, should… Continue reading The Future of Social SEO: How Social Media is Changing Advanced Search Engine Optimization

SEO is one of the most important aspects of digital marketing. It’s the driving force behind increased website visibility, organic traffic and overall online success. It involves the process of optimising various elements on your website to improve its ranking on search engine results pages (SERPS). Ultimately, there are over 200 ranking factors that can… Continue reading Why Social Signals Matter for SEO and How to Optimise Them

The world of SEO is ever changing and staying updated with the best practices is essential for your overall strategy. From optimising meta tags to creating high-quality content, SEO professionals must be proactive when it comes to maintaining a robust SEO strategy.    One key aspect that plays a crucial role is a backlink profile.… Continue reading Everything You Need to Know About Backlink Profile & Why They Are Important For SEO

You cannot afford to ignore SEO if you operate a website. If you want your business to be seen and be more competitive, you must immediately begin utilising sophisticated SEO strategies. A well-optimised website will attract more visitors, increase conversions, and generate more income.    As of May 2022, it is said that more than… Continue reading 8 Advanced SEO Techniques That Can Take Your Website to the Next Level

Why do some websites appear on page one of search engine results while others don’t? The solution is complex and changes constantly. But if we were to simplify it, the algorithm would be at the centre of everything.  Each search engine builds its own settings to control what appears on the first SERP (search engine… Continue reading What is Google E-E-A-T in SEO? Is It Really Important?

When you first access the internet, you’ll likely use a search engine to get started. In fact, 93 per cent of all internet sessions begin with a search engine—whether it’s Google, Bing, Yahoo, or others. The good news for company owners is that SEO (search engine optimisation) exists to increase the likelihood that individuals looking… Continue reading Local SEO vs Traditional SEO: What’s the Difference and Which is Right for Your Business

The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15. According to Google, the update rollout had taken two weeks to complete. This primary update focused on all content categories across all geographies and tongues in order to reward or encourage web pages with high… Continue reading How to Prepare For SEO Algorithm Update in 2023

Welcome to the third and last part of our blog series! Today, we will focus on the most awaited part of SEO work: getting the website on Google.   As you now know, optimising a website for search engine success can aid Google in crawling and indexing your pages. However, uploading your website to Google… Continue reading Beginner’s Guide to Search Engine Optimisation (SEO) (Part 3)