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What are the creative social media trends of 2019?

What are the creative social media trends of 2019?

As we’re marching into the final quarter of the year 2019, it is not a surprise that there are many “trends” circulating in the social media world. You might just shrug and scroll or tap next to these trends but what you don’t know is, these trends will help your brand stay relevant and ahead of the competition. Trends are effective because it represents the “now” and everyone is jumping on the bandwagon to stay significant in social media platforms.

Let’s dive into the 2019 trends made popular in social media and get your social media growing with followers and engagements!

 

Adding Animations To Your Stories & Posts

Instagram has been rolling out many new features and it has made the platform so interesting to use. Simply adding the stickers, GIF, music and or AR feature to your posts and it immediately animates a boring ol’ post into something interesting. People are more likely drawn to colorful images and videos and with the use of these trends, you’ll draw more engagement and create a dynamic experience on your stories.

 

Adding Subtitles/ Closed Captions To Videos

@refinery29

 

Admit it, most of the time your phone is on silent mode and you can’t be bothered to turn up the volume to watch a video. A lot of times when people are on their social media, they are most likely in public places like being on the train, eating out, waiting in line, etc. Some may argue that they could use their earphones but be real, how often do you take them out. 

It is almost a MUST to add subtitles to your videos- whether it’s on Facebook, Instagram or Youtube. Up to 85% of the videos on social media platforms are being watched without sound. 

With these subtitles added on, you’ll be surprised to see how much of an increase your engagement gets and it also improves your viewers’ attention span. Bonus point: having subtitles on your videos and content are more user-friendly for people with hearing impairment.

 

Longer Videos on Instagram with IGTV

Remember the horrible days when Instagram would only allow uploading videos of only up to 1 minute? How limited our contents were back then? Everything had to be crammed into a minute and that was not enough, obviously. Luckily for us, Instagram heard our frustrations and answered our prayers. Thus, IGTV was born!

With IGTV, we no longer have to succumb to the limited 1-minute content, we now have the freedom of up to 10 minutes! Are you a verified account? Well, good news, you get up to 60 minutes long! While this is celebratory, always remember that nobody wants to watch a video that’s 3 minutes long. While 2 minutes would be the ideal amount, we’re quite pushing the human attention span here. In order to have one person stay till the end of the video, you have to grab their attention within the first 8 seconds of the video.

So, make your IGTV content worthwhile because you can either make it or break it.

Nevertheless, we’re grateful for this!

 

Product Tagging & Shoppable Posts

@lanecrawford

 

This…THIS really comes in handy if your brand has an e-commerce website. With the convenience of displaying your product to the most-used social media platform aka Instagram, why not make it a one stop shop? With the product tagging feature, you can link your website to your Instagram account and watch those shoppers rolling in.

Similar to user tagging, product tagging allows you to tag the item directly and when your followers tap on the tag, it opens up to the exact item page on your website. Shoppers can now shop directly from that Instagram post without leaving the app. 

 

Color-blocking & Grid Planning Your Feed

@sarahhearts/ @bossbabe.inc

There’s nothing more pleasing and attractive than landing on some Instagram account that looks like it has its life figured out. Well, in this case, it’s the amount of thought and planning one has put into making their feed look aesthetically perfect. This might not be news to you, many influencers and big brands play around their feed- alternating posts, color themes, micro-color blocking and more.

An aesthetically impressive feed tells a lot about your brand. It subconsciously implants the impression that your brand is putting in effort and a lot of strategic planning is done. A beautiful feed will get visitors tapping on that “Follow” button in no time, hence, giving you more potential customers to your brand.

 

Incorporating Memes In Your Content

@kungfuteausa

 

Yes, memes (pronounced as meems, not mi-mi) are taking over the world. Everyone loves a good, funny meme especially your potential customers- the millenials. While memes are very trendy, it is also very fast-paced. A new meme could be born within minutes to seconds but a good meme gets caught on for a long time, long enough for you to ride on it.

Take for example the latest celebrity meme that has the world talking about – Kylie Jenner and “Rise and Shine”. It all started with a Youtube video of Kylie Jenner giving an office tour and she walks into her daughter, Stormi’s playroom and nonchalantly melodize these three simple words “rise and shine”. It went viral and almost everyone on the internet is singing to the “tune”.

And what did the billionaire do? As what a smart entrepreneur would do, Kylie Jenner laughed about it and turned a meme into a business opportunity. You can now buy that meme merch which is a hoodie on her website. What. A. Freaking. Genius.

 

Conclusion

While trends are ever changing and gets replaced in no time, it is vital that your brand leverage on trends to be relevant in the social media world. While not all trends may fit your brand’s identity, there are tons of other trends that will fit perfectly. Don’t be afraid to play around, at least you’ve tried!

How to grow your Instagram followers the “organic way”

How to grow your Instagram followers the “organic way”

How to grow your Instagram followers the “organic way”

Social media plays a great part in growing your brand digitally, especially if you are new and taking baby steps in promoting your brand.

Of course almost every brand has a Facebook page, but what about an Instagram account?

According to Instagram, 80% of accounts follow a business on Instagram. And there are over 500 million Instagram accounts that are active on a daily basis. Imagine how many users your brand can reach out to via this social media platform?

So how do you reach out to these users via your Instagram account?

Here are a few things to observe:

Your content

Make sure your content on your Instagram is consistent, or tells a story or your brand. There are a few way you can make your content work. Because Instagram is a photo-based social media platform, what your followers first see when they visit your Instagram account are the photos on your account. So be sure that your Instagram page is aesthetically attractive and interesting.

Say you’re running a travel agency, and you want to gain more followers on your Instagram. Your Instagram account should be filled with pictures of breathtaking images of to attract these wanderlust followers.

If your brand is selling designer goods, bombard the page with all the pretty designer clothes and bags and shoes.

Make your content as relatable to your brand as possible, you catch the drift.

Source: Instagram @oreo

 

Make your feed aesthetic

Once you have your content ready, it’s time to prosecute them in the best way you can.

Creating content may be easy, but making the content look beautiful and aesthetic as a whole is a challenge.

You can start by going with a theme.

If your brand has a primary color, make use of it as your primary colors in your theme. A few common colors that are bound to attract the eyes are red, yellow and blue.

Bear in mind; different themes attract different followers. Hence, a black and white feed will attract followers who are into artistic and dark mood themes.

If you’re planning on using filters on your pictures, make sure your filters are always consistent.

This will create an automatic theme for your brand and followers like consistency and uniformity in a feed.

A theme can easily attract the attention of a user if it’s so aesthetically presented that the user will not hesitate to hit the “Follow” button.

So before you start posting your content, make sure you plan your theme colors, filters and also mood before you start.

 

Strong hashtag game

10 years ago when you see #, you call it the “pound button” on your phone dial screen. Show this symbol to the kids now and they’ll laugh at you for calling it the “pound button”.

The hashtag was introduced and used back in August 2007 by Chris Messina, a techie from San Francisco and a former Google developer, on Twitter.

Read about the “origins of hashtag” here.

Now hashtag is so heavily used in all social media platforms.

Why is a hashtag so important?

A hashtag is used by social media users to search for a specific event or topic or category in the social media world.

The importance of including hashtags is significant as it brings your post out to the public and everyone searching for that specific hashtag will see your post. The likeliness of them clicking into your picture is higher if they found your picture attractive and interesting, which also leads to them clicking into your Instagram account.

Here are some hashtags that you can use, categorized according to the relevance of your Instagram posts.

You can go up to 30 hashtags per post to maximize the capability of the hashtag game, however, is 30 hashtags per post necessary? Some will say that it will bring down the credibility of your post, or even, making you look spammy and amateur. Instead, use about 5-11 hashtags per post, and make sure they’re relevant and match your brand and pictures.

However, you should create your own brand hashtag so that it is specifically for your brand.

Your brand hashtag does not necessarily be just a one-word hashtag. Play around and create a phrase of your own!

Promote your Instagram on other platforms

If you already have a bunch of followers on your Facebook or Twitter or any other social media platforms, you can post a shoutout there and ask your followers to follow you on your Instagram account too.

Add your Instagram handle on your profiles and even on email signatures.

If you already have a website, add a widget to your website with your Instagram live feed and a clear “Follow” button for the ease of your new followers.

Get boosted help from KOL or influencers

Key opinion leaders aka KOL and social media influencers are the experts in product knowledge and has influence in the social media world. These influencers usually have a big scale of followers who they can sell a product to and easily get their attention.

Collaborate with influencers especially if your brand is new and needs to get some attention.

KOLs and influencers can be a vast of variety, ranging from superstar celebrities or just someone with a lot of followers on their Instagram.

Source: @krisjenner

Source: @whatforbreakfast

Source: @sassyredlipstick

When working with KOLs, not all have the same style or price package. You can engage with a local influencer with not as much followers who will contribute a post on their Instagram for free, given that you send them your brand products for them to review. Some might charge you a hefty amount but will be able to provide higher ROI to your brand. It all comes down to your budget and whichever you are comfortable with.

Just make sure you discuss with the influencers on what you are expecting from their posts and what is the target you’re trying to achieve, and they will be able to give you some ideas and feedback.

There are plenty of ways to boost your organic followers. So here’s the breakdown of what we’ve learned:

  • Interesting content
  • Consistent visuals/filters
  • Hashtags, hashtags, hashtags (but not too many)
  • Get promoted by KOL and influencers

It takes time to build a massive amount of followers, so just be patient and start off by inviting your friends and family to start following your page, and get them to invite their friends.

Top 5 Things to Expect in 2018

Top 5 Things to Expect in 2018

Top 5 Things to Expect in 2018

15

FEBRUARY, 2018

Digital Media
SEO
New Year

  1. Artificial Intelligence

Artificial Intelligence or AI for short has seen a major resurgence back into the forefront of technology in recent years. AI in itself is not a new concept and as early as 1966, the late Joseph Weizenbaum, an MIT professor at the time, was able to write a program that could pass the Turing test, which meant that the program was intelligent enough to fool some people into thinking that it could have been a human.

So what has sparked this newfound interest in AI?

Advancements in computing hardware have made it possible for machine learning to become mainstream. Machine learning has in turn fueled the growth of technologies like facial recognition, natural language processing and video analytics which form the basis for game changing technologies like autonomous vehicles, Virtual Personal Assistants and chatbot technology.

Chatbots in particular have gained a significant level of interest with its wide reach in almost all service industries such as tourism and sales.

 

  1. Virtual Reality   

Virtual Reality has certainly come a long way since the initial Kickstarter campaign for the Oculus Rift in 2012. With immersive VR technology being readily available on platforms like YouTube and Facebook, what was once confined to a niche market has now made its way to mainstream audiences, giving brands new and innovative ways to engage their target audiences.

VR environments are especially suited for industries like tourism where the level of immersion can seal the deal for customers and to pay to experience the real deal. Such initiatives are already taking place in Wales where the Wildlife Trust of South and West Wales were commissioned to create “Dolphin Dive” and “Flight of the Kingfisher” VR experiences in order to promote tourism in the country.

Tour companies can also look to engage influencers to produce 360 degrees VR experiences of tour highlights like safari adventures or a skydiving experience.

  1. Google Algorithm

In early 2017, Google Algorithm’s Fred update impacted many websites and caused a reduction in traffic for sites that prioritise monetisation over user experience. Other independent research also indicate that sites with poor quality backlinks were also affected.

This change affected backlinks to sites with poor domain authority, outdated or broken links, or downright “unnatural” links – so much so that some SEOs believe link quality to be the defining characteristic of the Fred update.

There are several steps that you can take to minimize the risk that your site will be hit by future algorithmic changes. If you’re worried about the potential impact of Google updates, in 2018, focus on quality of site, user experience, high quality backlinks, quality user-centric content update.

2018, focus on quality of site, user experience, high quality backlinks, quality user-centric content update.

  1. Micro-Influencers

Move over Anna Cay and make way for [insert any influencer you want]!

When it comes to the influencers of the world, bigger doesn’t always mean better and marketing professionals are starting to notice. While top influencers have the advantage of reach, micro-influencers (with a following of a hundred thousand or less) can boast higher levels of engagement. Even if fewer people see their ads, they are more likely to take action.

What’s more, micro-influencers tend to place higher value on the opportunity to generate new content, form new partnerships and are less likely to demand large sponsorship payments. It takes a bit more effort to source for multiple micro-influencers but you will soon find that it is well worth the effort. [contact us to find out how we can help you get started with these micro-influencers]

  1. Virtual Personal Assistants

Mobile, in the present day, has undoubtedly become the core of a digital marketing ecosystem, enabling the use of social media, online purchasing, community engagements and location based services. While the world is still reeling from the dizzying speed that mobile has dominated the space, a new wave of transformation is starting to take place.

Enter the AI or Virtual Personal Assistants.

The technology may now only be in the early stages of adoption but pretty soon, systems like Amazon Alexa or Google Echo will be ubiquitous in every modern home, creating yet another touchpoint for marketers to reach consumers.

Whilst monetization options a few at this moment, we expect 2018 to be a year where cross-device sales and marketing becomes mainstream. When the day comes that a voice command in your living room is able to activate your mobile phone to order a take out, just remember that you heard it from us first!

Digital Marketing Training in Kota Kinabalu

Digital Marketing Training in Kota Kinabalu

Digital Marketing Training in Kota Kinabalu, Sabah, MALAYSIA

15

FEBRUARY, 2018

Digital Media
SEO
Digital Marketing Seminar

Digital Marketing Seminar in Kota Kinabalu

Learn true techniques that will help you to BOOST your Google ranking and in turn increase traffic to your site. Wait no more, sign up and let us teach you the SECRET

Why Digital Marketing is Crucial for the Tourism Industry

Why Digital Marketing is Crucial for the Tourism Industry

Why Digital Marketing is Crucial for the Tourism Industry

13

FEBRUARY, 2018

Digital Media
SEO

We live in a digital age where almost everything that influences our day to day decisions are derived online.

Combine this with the fact that travelling has become more accessible than ever in the past decade or so, with the rise of low-cost airlines and flexible home-sharing options such as Airbnb. Safe to say that digital marketing is the way of the future — even more influential than in-your-face billboard ads that cost companies tons of money annually.

If you are a new tourism company looking to market your product effectively and efficiently, digital marketing is the way to go! Here’s why:

 

  1. The inspo nation

A survey by marketing guru, Frederic Gonzalo in 2016 showed that 97% of millennials say that they tend to post photos while travelling, especially on Snapchat, WhatsApp, Instagram and Facebook. In another survey, it was derived that 76% of TripAdvisor users agreed that the travel-submitted photos they come across on social media would influence their decision on booking a trip (TripAdvisor, 2015).

While there are still travel pamphlets and traditional brochures handed out at travel fairs, the best way to make a lasting impression and an impactful presentation is still by having good social media handles with excellent, awe-inspiring photos and great captions.

 

  1. Smart phones everywhere

As the number of smartphone users increases and internet connectivity improves across the globe, a survey by digitalvidya.com in 2016 revealed that more than 78% business travellers use their smartphones during trip planning. The same survey also revealed that 67% of travellers would do online research before making travel decisions.

As the best form of marketing is still ‘word of mouth’ marketing, having someone share holiday photos with their friends and give good reviews on the packages is a surefire way to get more clients in the future. A 2015 survey by TripAdvisor proved that a whooping 80% of travellers were more likely to book a trip with a company that’s been ‘liked’ by a friend, rather than on a conventional Facebook ad.

As more and more people are accessing the internet on their mobile phones, it is also becoming increasingly important for companies to have responsive websites. According to a survey by TrekkSoft in 2016, overall travel bookings were seen to experience a significant 30-40% hike after the implementation of the online booking system.

 

 

“Research shows that 97% of millennials say that they tend to post photos while travelling, especially on Snapchat, WhatsApp, Instagram and Facebook”

  1. Easy access and reservations

Thanks to the new and improved e-commerce technology, it is also getting simpler than ever to make reservations and payment through websites and online apps. From 2011 to 2015, it was observed that the number of mobile booking in travel have grown by 1700% (Frederic Gonzalo, 2016).

A survey by Statistic Brain in 2015 also concluded that 65% of same day hotel reservations are made from a smartphone app. In 2012, it was found that the revenue from online travel sales had reached US$162.4 billion compared to US$93.8 billion in 2007 — nearly doubled in just five years!

 

Conclusion
With the ongoing progression of the digital marketing world, it is not impossible that traditional travel agent offices may one day become obsolete. Globally, the industry is expected to grow at an annual rate of 3.8% over the next 10 years to become a US$11.4 trillion industry by 2027. Until then, use this time to invest on a well-maintained website, a simple but easy to use mobile app and social media handles!

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