What Makes A Successful Facebook Ad campaign

There are 2.91 billion active users on Facebook per month on average. Additionally, marketers worldwide use this social networking site as their primary channel. With so many users, marketers have a tonne of potential, and Facebook has established itself as one of the top advertising platforms for both B2C and B2B companies. Savvy marketers have… Continue reading What Makes A Successful Facebook Ad campaign

How to Prepare For SEO Algorithm Update in 2023

The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15. According to Google, the update rollout had taken two weeks to complete. This primary update focused on all content categories across all geographies and tongues in order to reward or encourage web pages with high… Continue reading How to Prepare For SEO Algorithm Update in 2023

How to Research Blog Topics for Your Content Plan

Finding the right topics for your blogs can be challenging, especially when the internet is flooded with countless articles and blogs on almost every topic imaginable.    At the end of the day, the key to creating and maintaining a steady flow of content boils down to one essential element – research! Anyone has the… Continue reading How to Research Blog Topics for Your Content Plan

Beginner’s Guide to Search Engine Optimisation (SEO) (Part 3)

Welcome to the third and last part of our blog series! Today, we will focus on the most awaited part of SEO work: getting the website on Google.   As you now know, optimising a website for search engine success can aid Google in crawling and indexing your pages. However, uploading your website to Google… Continue reading Beginner’s Guide to Search Engine Optimisation (SEO) (Part 3)

Introduction to Google Business Profile – Getting a Listing in Singapore

The Google Business Profile is a free business listing by Google. You can provide details and pictures about your business’s location, services, and products. Creating this free profile is a smart strategy to boost your presence across Google services. For example, your Google Business Profile information can show up in Google Search, Google Maps, and… Continue reading Introduction to Google Business Profile – Getting a Listing in Singapore

8 best SEO Automation Tools in 2023

Every online marketing professional worth their salt knows that Search Engine Optimisation (SEO) is crucial to one’s online presence. By understanding engine algorithms, one can finetune content and posts to garner more visibility, much like understanding design helps you to create a more eye-catching poster. To do this, one must understand the search engine eco-system… Continue reading 8 best SEO Automation Tools in 2023

9 SEO Best Practices That You Should Follow in 2023

Digital marketing is a fast evolving industry. Whether you’re a business owner or a digital marketing practitioner, it’s important to keep up with the latest trends and practices. This includes having the right SEO strategies in accordance with 2023.  Over the years, search engines have the tendency to constantly change. Google for example is always… Continue reading 9 SEO Best Practices That You Should Follow in 2023

SEO Services In Singapore

WHAT IS SEO, AND WHY IS IT IMPORTANT? SEO is short for Search Engine Optimisation. Effective SEO improves your online presence in the most straightforward ways possible. This suggests that the more accessible your website is, the more visitors it gets, and the more likely it is that you may reach a wider audience with… Continue reading SEO Services In Singapore

How To Get Traffic To Your Website Without Social Media

Driving organic traffic to a website may look like the first step to business, but the truth is that there is a lot of tactical work involved in acquiring interest online. The biggest effort usually comes from content strategy, and a 2020 report by Content Marketing Institute shows that 63% of content professionals are challenged… Continue reading How To Get Traffic To Your Website Without Social Media

What Is SEO?

A website or webpage is optimised for SEO (search engine optimisation) in order to boost the volume and quality of traffic coming from a search engine’s organic results. The advantages of SEO are clear: constant, free passive traffic to your website.   But how exactly can you optimise content for search engines, and which ‘ranking… Continue reading What Is SEO?

How important is SEO for your long-term business?

It has become important for organisations to include meta description best practices in place to garner good SEO.

Benefits of SEM

It has become important for organisations to include meta description best practices in place to garner good SEO.

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