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How Does Google my Business Work?

How Does Google my Business Work?

Many businesses create a Google business listing (known officially as a Business Profile) in order to be more visible on Google. However, something these business owners might not realize is that creating a Business Profile does not give them management over it and that they need those management and editing capabilities if they want their Business Profile to work as an effective SEO and lead generation tool.

So, as a business owner, how do you gain management over your Google Business Profile? The answer is, in addition to creating a free Business Profile, you must also create a free Google My Business account for that profile separately.

A Google My Business account is the only way that you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:

  • What Google My Business is
  • How to use Google My Business effectively
  • How to use Google My Business for SEO
  • How to create a Google My Business account

What is Google My Business?

Google My Business is a tool that enables business owners to manage and optimize their Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Creating a Business Profile is the same thing as adding a place to Google Maps — which is something that anyone, including a random stranger or an automated listing generator, can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location.

The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

This also means that a Business Profile can exist on its own, apart from a Google My Business account. Whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

How to use Google My Business for local marketing

So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness.

There are four main ways you can use Google My Business to make your profile on Google listing a better local marketing tool:

1. Consumer engagement

There are a lot of ways consumers can interact with your Business Profile. Conversely, you can use your Google My Business account to engage back with them.

You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.

2. Highlighting your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

3. Gathering business insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance.

In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category. Note also that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.

4. Performing local SEO

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be informed to prioritise and keywords to embolden in your profile in the first place. Just as you would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach.

How do you use Google My Business for local SEO? When optimising for Google searches, it all comes down to the same three things: targeting, quality of information, and trust.

  • Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

  • Maintain quality of information

The completeness and accuracy of your Business Profile impact its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market.

How to sign up for Google My Business

A free tool that turns my Business Profile into a power marketer for my business? Where do I sign up?

To get a Google My Business account, go to google.com/business and click “Manage now,” which will take you through the steps of creating an account. Remember, a Google My Business Account does not automatically create a Business Profile — it gives you access to it and the ability to add more to it. So you’ll want to make sure you have an existing Business Profile to access.

Also, remember that creating a Google My Business account does not give you automatic access to your Business Profile. Once you create and are logged into your Google My Business account, you will then need to locate your separate Business Profile on Google Maps and then select the “Claim this business” or “Own this business?” link seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Conclusion

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

How to Write Product Description That Sells

How to Write Product Description That Sells


With so many e-commerce websites out there selling similar products at comparable prices, online marketing is now more competitive than ever. However, what differentiates a stellar website from a mediocre one could be your strategy in defining the tone of your product description in your e-commerce website.

Also known as your marketing copy, the product description is one of the first few things your customers see.

Want to know how to write a great product description? Here are some ways to write killer product descriptions that sell and sell:

 

1. Know your audience

The first step to writing product descriptions is to define your target audience.

You want to be able to define which features would be of most interest to your potential buyers.

This begins with understanding your buyer persona, a breakdown of the characteristics of your potential customers. Your buyer persona will help you understand which features will be most valuable to your customers.

As you are writing your product description, keep these questions in mind:

  • How did this person arrive at your page?
  • What are his or her interests, generally?
  • Why would this person be interested in your Shopify store, specifically?
  • How would this person describe the product to a friend?
  • What features or benefits would interest this person the most?

By keeping these questions in mind as you write your product copy, you will be better able to write a product description that sells.

 

2. State the benefits of your products

As a business owner, you are understandably excited to share all of the qualities of your products. You want to show that your product has the best features and the most unique specs.

The buyer, however, is not necessarily interested in the mundane features of the product. Instead, they want to know how it can benefit them.

A product feature is a factual statement about the product that provides technical information. A product benefit, on the other hand, tells how the product can improve the buyer’s life.

If we take a closer look at the product description of the very unique item from above, we can see the key features of the product as well as the benefits.

The content of your product description should convince the potential buyers that it will improve their lives in obvious, measurable ways.

Before you begin writing your product descriptions, make an outline of the features and benefits of your product. Think about how the product either increases pleasure or reduces a pain point.

 

3. Outline a favourable testimony

Every customer wants to imagine how they would use a product. Your product description can paint a scenario, tapping on your customer’s vivid imagination.

For example, you might be selling a glass water dispenser. Create an event around it.

ABC’s Glass Water Dispenser makes the perfect party essential. Whether its soda, punch or even a refreshing cocktail, this see-through product will help quench the thirst of every guest at home, while allowing you to prepare for the next refill.

Here, you can assume that a customer looking at water dispensers, loves entertaining guests in his home. You want to help him visualise a happy occasion of doing so with your water dispenser. By associating positive experiences and feelings with the product through your copywriting, it is more likely that your product will sell.

 

4. Use bullet points as indicators

Most effective product descriptions consist of bullet points that highlight key features and benefits of your product. Bullet points make your content skimmable, allowing a busy person to get a sense of what your item is within a few seconds.

A typical product description makes use of a few lines of complete sentences, followed by bullet points of the product highlights. Using the same example above, this is what you can do:

ABC’s Glass Water Dispenser makes the perfect party essential. Whether its soda, punch or even a refreshing cocktail, this see-through product will help quench the thirst of every guest at home, while allowing you to prepare for the next refill.

  • 4L capacity which lasts the whole day
  • Clear glass lid to easily observe content
  • Stainless steel valve that’s easy to clean
  • Lightweight and portable for any gatherings

Bullet points draw your customer’s attention to the benefits of your product. Keep them clear and concise without sacrificing key technical details.

 

5. Convey it with passion

There are certain words and phrases that naturally elicit an emotional response in humans. Luckily for Shopify store owners, this also increases sales.

By being mindful of these words and phrases, you can more easily convince your customers to take the leap and make the purchase.

Jon Morrow at Smart Blogger describes these as “power words.” He has an entire list of words that can help make your product copy more enticing.

Convey it with passion

As you write your product descriptions, look for any descriptive words or adjectives that could use a little bit of dressing up.

Rather than using words like “nice” or “high-quality”, opt for power words like “stunning” or “sensational”.

By sprinkling these good descriptive words into your product descriptions, you are subtly convincing the buyers that your products are exciting, impressive, and worth the purchase.

 

Conclusion

When you’re selling products online, which doesn’t allow your consumers to see, smell or hold what they’re buying beforehand, you will need to rely more of convincing copy to create a mental experience and excitement for your consumers to click “buy now”.

At Weave Asia, we understand that copies that sell are the bedrock of a successful e-commerce website. Invest in a good copywriter for your e-store or, better yet, get in touch with us to know how our copywriting service can help you in the long run!

10 Surefire Ways to Make Your Website More Trustworthy

10 Surefire Ways to Make Your Website More Trustworthy



Any successful relationship is built on trust. Your relationship with your potential clients and customers is no different. If you expect people to buy your products or pay for your services, first they will have to trust you to deliver on your promises. This is where trustworthiness comes into play. 

If your products and services are sold through the means of e-commerce, then a lot of your trustworthiness as a business relies on your website. Your website is your virtual storefront that sets the first impression, which most customers will have of your brand. Therefore, you’ve got to ensure that your site conveys trustworthiness.

So, how do you foster trust with your customers through your website? Here are 10 steps to get started:

1. Have a user-friendly website design

Having a web design that is overly complicated and cluttered is not the best way to go for your website. When it comes to your website’s navigation and general layout, practicality trumps innovation any day. You would want your website layout to be simple and familiar.

Chances are every visitor that arrives at your website already has an expectation of your website’s navigation, shaped by their experiences with past websites they’ve viewed. This familiarity is what makes a generic website layout user-friendly and an important factor to consider in web design.

On the contrary, a cluttered and complex layout discourages your web visitors’ trained website navigation skills, potentially leading impatient ones to bounce away. However, this does not mean you have to sacrifice excellent design. It’s just that you have to ensure that the design you choose to employ is similar to most websites for it to be intuitive to use for first-time visitors.

Also, nothing beats a professionally-designed website that’s appropriate for your business and comes with reliable hosting. If you think you need help from experts who are equipped with years of experience in web design, corporate web design services are the answer.

 

2. Incorporate working links and pages

Nothing conveys trustworthiness more than a website with working links and pages that actually exist. The homepage might be your lobby, but your pages contain your galleries. These galleries are what helps you market to your visitors, they are the most substantial pages that get the most visits. But what happens when they fail to open so often? The whole website loses its purpose.

Working links also provide proof of legitimacy for both your website and your business. Take copied websites for example. Those who lift websites often have links that lead to a page that does not exist at all because they merely lifted the buttons. Not all people would think that it’s stolen, but they imply that you do not have a high performing website or you have an unreliable server. Whatever reason they might deduce from the experience, it will reflect badly on your website.

 

3. Have relevant and helpful content

Relevant and helpful contents are well-thought-out, relevant and reliable means of communication to show that your business is legitimate. Aside from the basics of proper vocabulary and grammar, you should also offer contents that fresh and informative.

A good copywriter is a worthy investment. Hire one who can formally write about your products and services in a cohesive manner. Your site visitors will look for descriptions that can accompany pictures. These descriptions should be professionally written, free from errors and substantial to contain relevant details.

Also, keep your website fresh and relevant by maintaining a blog that offers solutions that your target audience is looking for — even better if you’re able to offer them. Use it as a way to promote the benefits that your services can bring.

 

4. Cull the ads

Yes, banner and pop-up ads can help you generate extra revenue through your company website, but at what cost? A site that’s overloaded with ads for off-site products is going to come across as unprofessional, if not outright spammy. Cull the ads. Make sure your whole site is just about you and your customer.

 

5. Get a good domain name

Calling your website CheapWebDesignzzz.com makes it feel like an infomercial or, again, like spam. Your domain name should be your brand name, not a rambling product description. Also, exaggerated spellings are not cute.

 

6. Make yourself available

Make it clear that any customer who needs to get in touch with you will be able to do so, quickly and easily.

Provide contact information throughout your site, including a Contact Us page. Don’t act like you’re hiding from your customers; that will hardly make them more trusting!

 

7. Make it easy for customers to search your site

One way to ensure that your website seems trustworthy is to position it as a resource — not just a sales pitch — but rather a place consumers can turn for information. An easily accessible search function will show consumers that you really want them to be able to use your site.

 

8. Display trust seals

Better Trustpilot reviews, certificates of excellence, five-star Google My Business ratings are the kinds of things that make customers feel like they can trust you. Add them to your site!

 

9. Show off your warranties and guarantees

Nothing builds consumer confidence like a money-back guarantee or after-sales service guarantee. If you offer one, place it prominently on your site.

 

10. Display reviews and testimonials

Whether it’s your Google reviews, Facebook ratings, or simply positive comments that customers have emailed to you, make sure people can see them somewhere on your website. Testimonials aren’t just a way to gloat about your achievements, but they also help build trust.

As conclusion, as a business owner, it is a legitimate need of yours to have potential customers feel like you’re honest and worthy of their investment. Your website can go a long way in that regard. Use these tips mentioned to help your site cultivate trust and watch as your business grows. Need help with web design? Get in touch with us for a free consultation and a quote!

Related Articles:

  1. https://www.weave.asia/drive-traffic-and-conversions-with-meta-description/
  2. https://www.weave.asia/get-your-first-sale-of-your-online-store/
  3. https://www.weave.asia/how-to-drive-traffic-to-your-online-store/
  4. https://www.weave.asia/is-your-website-secure/
  5. https://www.weave.asia/the-importance-of-having-a-website/
  6. https://www.weave.asia/purpose-of-a-good-website/

 

A guide to filtering out who can see what on your Facebook profile

A guide to filtering out who can see what on your Facebook profile

We all have to admit, social media plays a big role in our lives when it comes to making an announcement, or sharing what you’ve been up to recently, or to show off to your friends where you’ve traveled to, or simply a place to rant and vent. 

However, there’s always someone in your friends list that you didn’t quite want to see some of your stuff.

To make it an easier relatable example, let’s pick a focus- Work.

 

Scenario 1: You were scouting around for a better job and you finally got an interview, or even better, you got THE job. You want to share it with your friends and family about this great news, but you’re friends with your current boss on Facebook. And you really, really want to write a Facebook status update. How do you do that without your boss seeing it?

 

Friends except...

 

  1. Click on the button next to the “Post” button.
  2. Click “Friends except…” and a pop up of your friends list will appear.
  3. Select the name of the person you do not want to see this status (in this scenario;your boss)
  4. Post it.

 

Scenario 2: You and a few other colleagues went out to have some drinks, did some outdoor activities together, etc. except you didn’t invite that other few colleagues that annoy you. But you want to post pictures of you and your non-annoying colleagues hanging out. Here’s what you can do if you hang out with these few colleagues occasionally, create a friend list which you can group them up.

 

Create list

 

  1. Go to your friend list on the left of your Facebook page.
  2. Click “Create List”.

 

Create New List

 

  1. Give your list a name and start adding members. (In this scenario, I’ll name it “Cool Colleagues”.)
  2. Click Create.

 

Give a list a name...

 

      5. Post status/pictures and at the bottom, next to the post, click who you want to share this with.

 

Scenario 3: You and your cool colleagues share an inside joke about your boss or annoying colleagues and you want to share it on Facebook. So you only want to share this status or post with certain few people and NOT with certain few people.

 

Custom lists...

 

  1. After typing your posts, click next to the “Post” button
  2. Click “Custom”.

Custom list - Share and Don't Share

 

  1. Type out the names/group you want to share with on “Share with”.
  2. Do the same for the people you don’t want to share with on “Don’t share with”.

 

Want to do more with the privacy settings? Just follow these steps to get more information.

 

Privacy Setting

 

Simply click on the “Help Center” and scroll to “Privacy”.

 

Help Center

 

Here you’ll see all kinds of FAQs and you can also type your question on the bar to easily search for your query.

What about something else besides hiding your posts from co-workers? How about your personal data that Facebook has been collecting discreetly even though you no longer use that certain app?

It is super convenient to sign up for 3rd party apps outside of Facebook by simply clicking “Sign up using Facebook”. Let’s face it, we click on that button simply because of the convenience; you don’t have to remember another login credentials, you don’t have to go through the hassle of typing every personal information, and it’s faster.

What happens when you don’t use those apps anymore? Or even if you don’t log in to your Facebook account at all?

Your personal information and data are still being collected by Facebook. Information such as your IP address which means your location, the web browser you use, your name, your personal information and many more. Is this a form of privacy violation? How can you prevent that from happening?

Here’s how:

 

Facebook Settings...

 

Go to your “Settings” page.

 

Apps and Websites

 

Click on “Apps and Websites”.

 

Apps that you’ve had linked with your Facebook account

 

You’ll see the list of apps that you’ve had linked with your Facebook account- actively, expired or has been removed.

 

do this cleanup from time to time when you have apps you no longer use and are linked to your Facebook account

Select the apps you no longer want to share information with.

Click “Remove”.

You can do this cleanup from time to time when you have apps you no longer use and are linked to your Facebook account.

There are a lot more you can do with your privacy settings. Play around the privacy settings in your account and you’ll discover more than you can think of. 

Festive Promotion Ideas That Will Bring Profit

Festive Promotion Ideas That Will Bring Profit

Many business owners may think that having a festive promotion or giving out discounts will reduce profits. This only happens if you’re doing it wrong. Promotions and discounts held during the festive season are the most profitable to your business if you are doing it right.

You might think that throwing in a 40-50% discount might draw more attention to your customers, but you are losing your profit instead. There are other ways to increase your profit by having a festive promotion, and we are here to share a few ideas with you.

 

Collaborate With Influencers

Partnering up with influencers will help to build awareness of your brand and promote trust as well. With the right influencer and if done right, influencer marketing can drive abundant sales to your business.

Before engaging an influencer, find out what is the focus content of the influencer. There are thousands of influencers out there for you to choose from, however, you need to know the right one for a successful collaboration. If you own a clothing brand, partnering up with a fashion blogger or influencer would be fitting. Their followers are the target audience and customers you are looking for.

You would have to do more than just asking the influencer to wear something from your brand and post a picture. Create a coupon code that is specifically for the influencer’s followers. This will also help get extra attention from their followers. It does not have to be a big discount as you can just start with a 10-15% discount for first-time customers. Also, on the backend, you get to measure the profits brought in by that specific influencer with that dedicated coupon code.

 

Advent Calendar Sales

Since Christmas and New Year is just around the corner, and also the most anticipated and celebrated holiday of all, you can break down your deals daily. You can drive more daily traffic to your website by giving out different deals every day. Curate different festive promotions for each day such as markdown discounts, buy one free one, lower prices deals, and so forth.

This will get customers to visit your website daily and the chances of them purchasing is likely high because it’s a deal they do not want to miss out on.

 

A Free Gift for The Holiday Season

Your customers have been good and nice this year, so why not play Santa and throw in a small gift for their purchase? Free gifts are typically a low-cost item that could be sitting in your inventory for the longest time and it’s the best way to get it out. You can also offer a “limited edition” free gift with a minimum spent, which will look exclusive to customers who are spending more.

This also makes customers want to spend a little more to hit that minimum spent, just to get the exclusive free gift offered.

 

Festive Bundled Collections

Most of the customers are now doing their Christmas shopping and they would appreciate some ideas. Curate a bundle kit with relevant items that will look great as a gift. Bundled items also give the impression that the items are all sold at a lower price.

That way, customers would also be introduced to your other items and may make a repeat order in the future too. Also, the recipient of the bundled gift will be introduced to your brand and hence, new customers!

 

Mystery Bundles

Mystery bundles are becoming quite popular recently. Similar to Bundled Collections, Mystery Bundles do not give out any idea of the items in the bundles. You can give out hints to your customers to entice them and increase their curiosity to find out what’s in the Mystery Bundle. You can heighten their sense of urgency and anticipation by revealing that the price of the Mystery Bundle is discounted heavily. Customers would not want to miss out on an offer this great even if they don’t have any idea what is in that box.

 

A Season to Give and Share

Strengthen your brand name and purpose by participating in charities. Most customers are genuinely generous and charitable so this will actually draw their attention while shopping. Affiliate with a charity campaign to help contribute to their donations with your website traffic. There are so many ways you can help to give back to the charity campaign.

It doesn’t have to be a lot, it can be as little as donating RM1 to the charity. You can add that option at the checkout page where customers can opt to donate along with their checkout.

While it seems that all these are easy to follow through, there are some things you have to keep in mind and take into consideration. What are your daily goals and overall average revenue goals from this festive promotion? How much do you need to invest in advertising? How much traffic do you need to reach your targetted goal? Where will the traffic be coming from?

These all may sound like complicated and intricate things to worry about but do not worry as Weave Asia would be able to guide you on this. At Weave Asia, we will be able to provide you with detailed information and results so you don’t have to fret about them. Want to start on your festive promotion now? Feel free to contact us via phone at +60 088-718 418 or email us at hello@weave.asia.

Check out our other tips and tricks to drive more traffic and sales to your website.

Search Results Comments: What are your thoughts?

Search Results Comments: What are your thoughts?

When you scroll through Facebook, Instagram, Twitter, or any sort of social media platform, you tend to leave a comment on your friend’s status or your cousin’s cute photo of her pet bunny, or just reply to a comment of your favorite celebrity’s Twitter update.

What if we told you that in the near future, you’d be able to leave a comment on your search results as well? Sounds odd but it is true! Google will be rolling out this new feature that allows the user to comment and also read comments on the search results.

It is similar to leaving reviews on Google results as well, just like how you can leave a review on restaurants or any other businesses on Google. So what exactly can you leave comments on?

According to Google, while sports games are played live, you can add comments to the games on Google. Additionally, you can also leave comments on things you have searched on Google.

Also, you can rate the comments left by other users as well.

We are not 100% sure how these comments will work and it is still in the works. Currently, this feature is not available yet. It is also understood that this feature does not work with all languages or regions yet.

But here’s how to leave a comment:

Leaving a comment

1. Go to Google.com or open the Google app.
2. Do a search.
3. In the overview box, tap or click More More.
4. Tap or click Comments and then Viewers.
5. Tap or click Add a public comment…
6. Enter your comment.

It is pretty much very straightforward just like how you would leave a comment on Facebook and Instagram. You would need to log in to your Google account first to leave comments so you can’t leave comments anonymously.

The public who read your comment will be able to see your basic profile when they click on your name. You can definitely delete your comment after it is published.



Delete a comment

1. Go to Google.com or open the Google app Google Search.
2. Search for the game you commented on.
3. In the overview box, tap or click More More.
4. Tap or click Comments and then Viewers.
5. By your comment, tap or click More More and then Delete.

This feature is yet to be made available however we think it will be rolling out soon. What do you think of this new feature? Does it bring a whole new aspect to your Google search? Or is it just redundant and pointless?

For more information: Check out Google’s Search Guideline

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