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Search Results Comments: What are your thoughts?

Search Results Comments: What are your thoughts?

When you scroll through Facebook, Instagram, Twitter, or any sort of social media platform, you tend to leave a comment on your friend’s status or your cousin’s cute photo of her pet bunny, or just reply to a comment of your favorite celebrity’s Twitter update.

What if we told you that in the near future, you’d be able to leave a comment on your search results as well? Sounds odd but it is true! Google will be rolling out this new feature that allows the user to comment and also read comments on the search results.

It is similar to leaving reviews on Google results as well, just like how you can leave a review on restaurants or any other businesses on Google. So what exactly can you leave comments on?

According to Google, while sports games are played live, you can add comments to the games on Google. Additionally, you can also leave comments on things you have searched on Google.

Also, you can rate the comments left by other users as well.

We are not 100% sure how these comments will work and it is still in the works. Currently, this feature is not available yet. It is also understood that this feature does not work with all languages or regions yet.

But here’s how to leave a comment:

Leaving a comment

1. Go to Google.com or open the Google app.
2. Do a search.
3. In the overview box, tap or click More More.
4. Tap or click Comments and then Viewers.
5. Tap or click Add a public comment…
6. Enter your comment.

It is pretty much very straightforward just like how you would leave a comment on Facebook and Instagram. You would need to log in to your Google account first to leave comments so you can’t leave comments anonymously.

The public who read your comment will be able to see your basic profile when they click on your name. You can definitely delete your comment after it is published.



Delete a comment

1. Go to Google.com or open the Google app Google Search.
2. Search for the game you commented on.
3. In the overview box, tap or click More More.
4. Tap or click Comments and then Viewers.
5. By your comment, tap or click More More and then Delete.

This feature is yet to be made available however we think it will be rolling out soon. What do you think of this new feature? Does it bring a whole new aspect to your Google search? Or is it just redundant and pointless?

For more information: Check out Google’s Search Guideline

Google Core Algorithm Update

Google Core Algorithm Update

Google confirms a core algorithm update, the December 2020 Core Update, which rolled out on December 3. This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates. The last core update rolled out on what the internet refers to as “Star Wars Day,” also known as May 4th.

It’s likely the pandemic delayed the rollout of Google’s next core update. As more time than usual has passed, could that mean the impact of today’s update will be more impactful? We won’t know the answer to that today, or even tomorrow, as the rollout process of a core update can take weeks.

 

Background Information on Core Updates

Unsurprisingly, the immediate response from the SEO community to the announcement of this core update is anxiety and panic. Though brushing up on the basics of core updates may help quell some of the concern. That’s especially true for sites negatively impacted by previous core updates. With a new core update, Google will reassess how content should rank following changes made to the site since the last update.

Sites that have been diligently working toward improving their rankings may see a reversal of fortunes, so to speak. On the other hand, sites that have not made a concerted effort to optimise their content may see results reflective of that effort.

One thing that’s certain is there will be a noticeable impact. Broad core updates are designed to produce widely noticeable effects across search results in all countries in all languages. Sites will inevitably notice drops or gains in search rankings when a core update rolls out. Changes in search rankings, either positive or negative, are indicative of content relevancy. 

If content has become more relevant since the last core update, then it’s likely to be moved higher up in rankings. The opposite is also true. Adding more depth to a piece of content is an effective way to send signals to Google about how relevant it is for particular queries.

Content may also end up being seen as more relevant if there’s a general shift in search interest toward a particular topic. For example, content about business meetings may be seen as more relevant now if they’re geared toward remote working. Then there’s newly published content that didn’t exist at the time of the last update. New content all has to be reassessed against previously existing content.

To be sure, rankings can move around quite a bit over the coming weeks.

Source: searchenginejournal.com

Micro Influencers vs Macro Influencers

Micro Influencers vs Macro Influencers

We have previously talked about the benefits of engaging a blogger or social media influencers as part of your marketing plan. Here is a little recap of the importance of having influencers to help promote your brand- create awareness for your brand, improve brand advocacy, reach new audiences and increase sales.

What is the difference between micro and macro influencers? Just like the measurement term, the macro is to refer to a large or huge amount while the micro is used to refer to a smaller amount.

 

What Is A Micro Influencer?

What are micro influencers? They are just like us, people with a less glamorous and more low-key personal life. A micro influencer usually has less than 10,000 followers, with an average of 3000-8000 followers on Instagram. They are usually more down-to-earth and have a more engaging audience rate. In this matter, the smaller number of followers actually allow these micro influencers to be more personal and as well as engaging with their followers. They are able to develop a more personal relationship with their followers- being able to reply to the audience’s comments or Direct Messages.

 

When To Collaborate with Micro Influencers?

If you have a lower budget for your influencer marketing, working and collaborating with micro influencers will be ideal. Micro influencers do not charge for their posts, and even if they do, it is at a much lower rate. That way, you can work with a few micro influencers and reach out to a different audience from each influencer. 

 

Why Collaborate with Micro Influencers?

  • Authenticity– Let’s set an example scenario here. While scrolling through your Instagram timeline, you saw your friend enjoying a snack that looks new and the caption is raving how delicious it is and so on. It caught your attention because it’s from your friend and it looks genuine. You then comment or DM this friend to ask him or her where can you buy this snack. This is the same as how micro influencers are to their audience. You don’t think of them as a celebrity who staged this post to entice and promote this snack to you. It felt real and authentic and it plants an interest in your head.

 

  • Reach Different Types of Audience– Every influencer has their own audience. There is a reason why their followers are following them. It could be the content they post, the common interest they share, or simply because the micro influencer is just friendly and would reply to every comment from their followers. This way, you get to reach out to different types of an audience with specific interests or behavioral.

 

  • High Conversion Rate– Just like the example scenario mentioned above, micro influencers work in a way like word of mouth. It’s like a friend is just introducing you to something that is interesting or that works. You would give it a go and try it. It is easier to believe that the micro influencer has bought and tested a product and just want to share it with their friends on how great it is. This makes it believable and hence, the followers would buy it as well.

 

  • Cheap– Yes, they cost a lot less to almost no cost at all to collaborate with. With the lower rates, you can collaborate with a few more micro influencers to spread out the awareness of your brand. For those who do not charge for the sponsored posts, they only require that you send them the products you want them to help you promote.

 

What Is A Macro Influencer?

These are famous people who are often celebrities or someone with a mass amount of followers. Macro influencers have hundreds of thousands or up to millions of followers on their Instagram. Think the Jenner and Kardashian sisters. These are household names and names that everyone will know. It doesn’t necessarily have to celebrities that can be considered as a macro influencer, social media has opened a window to new online and internet personalities with the similar clout and influence.

 

When To Collaborate with Macro Influencers?

If your brand or company has the budget to splurge a huge amount on a macro influencer, this is when it works. If your brand has been around for a while and you just need a boost of awareness and reminder to its consumers, macro influencers can help build a reputation for your brand.

 

Why Collaborate with Macro Influencers?

  • Huge audience range– If your focus is to gain reach, these macro influences will be able to provide the results you’re looking for. The risk of them having fake followers is lower and they don’t need to boost their posts to get reach. Their organic followers are high enough to get the reach you need for your brand. 

 

  • Time saved– You don’t have to spend time picking and micromanaging a number of influencers. Splurge on one macro influencer and you are all set. Just wait for the organic results they can bring in.

 

  • High level of professionalism– Macro influencers often have an agent or manager that represents them. This ensures professionalism as macro influencers have an image to represent and portray. Even if you are not dealing with the influencer directly, you have an agent to represent them who will work and deal with you in a professional way.

 

  • Have more control when running campaigns– Since you are paying them so much, you get to say when and what to post on their social media platform. You have the advantage of giving them precise instructions on what picture you want them to post and at exactly what time. You can also provide them with the caption to go with their post.

 

So, which one would it be? Is starting small by collaborating with a few micro influencers better for your brand? Or should you go big or go home and splurge on a macro influencer instead? Think about what is important for your brand and what are your goals. Whether you want to achieve conversion in sales or you just want your brand to be known to the world, there are factors to consider first.

If you need a second opinion and a kickstart on which influencer to collaborate with or how to reach out to them, Weave Asia has all the answers for you. Contact us via phone at +60 088-718 418 or email us at hello@weave.asia.

Boost Your Holiday Sales – Implement the Gift Guide Strategy!

Boost Your Holiday Sales – Implement the Gift Guide Strategy!

It’s the end of the year and it’s the holiday season. It’s the time when store and business owners get busy with their year-end sale and trying to get the word out.

It is a good move to get your business in the holiday sales earlier than expected. It’s not too early to start having a big sale because most shoppers are researching and planning for gift ideas as early as November. It’s no doubt that the searches for “gift ideas” on Google have been skyrocketing since October and continue peaking in December. So what can you make out of this detail? Implement the gift guide strategy.

What exactly is a gift guide? If you have never heard or seen one before, a gift guide is an article that comes in a form of a list of things that caters to a certain topic or category. A relevant example for this holiday season would be Christmas Gift Guides. Perhaps you have seen other gift guides with other focus or theme, but never really noticed the role it plays in marketing. This is how subtle a gift guide can help boost your online store sales.

A gift guide is curated to give the readers an idea of what gifts to purchase based on the relationship with them, special occasions, shared interest, or the age. They are usually featured in an online magazine, blogs or just any websites with relatively high traffic.



Here are a few examples of gift guides topics:

Based on the relationship –

-17 Ideal Gifts to Get for Your Sister
-10 Items You Never Knew You and Your Significant Other Needed
-8 Gifts to Get for Your Long-Term Boyfriend
-30 Thoughtful Gifts for Your BFF



Based on special occasions –

-25 Gift Ideas for Mother’s Day
-18 Things You Should Get This Father’s Day
-10 Ideas to Celebrate Your Anniversary

 


Based on shared interests –

-19 Gift Ideas for Plant Lovers
-10 Things Every Pet Owner Need
-7 Places All Coffee Lovers Should Visit
-9 Things New Mothers Need To Own



Gift guides are curated in such a way it will get people reading. Readers know immediately that these articles are easy and fast reading material that is neatly listed out for them to scroll through. If you have read gift guides, you noticed it got your attention and some of the items listed on the guide do appeal to you which made you click on the link provided.

Also, most of the items you see on the gift guides are items you have not seen or heard of before. This is because gift guides are curated in such a way to actually promote new businesses and products for brands. If your online business is relatively new or if you have a certain product you want to promote, you can have them featured in a gift guide.



“Gift guides usually offer a high return on investment for your time. If you’re featured, you’ll get in front of new, targeted shoppers with high intent to purchase, all for a few minutes spent writing a compelling pitch. Relatively unique or niche products do especially well in most gift guides.”

Corey Ferreira



A gift guide marketing is subtle and does not look desperate because your product is being placed together with relevant and similar products on the list. And people who clicked to read the gift guide often times are people who show an interest in that particular category. If your product is targeted to pet owners, it will be in a gift guide that perhaps has a title like “10 Things Every Dog Parent Can’t Live Without”. The focus is so niched because it is targeted to dog owners. Your product will be featured amongst the other 9 items in the list and the chances of it receiving more exposure are very high.

That being said, you need to find the right outlet to get your product listed and featured in a gift guide. Outlets like blogs and online magazines are the ideal ones but it is important that the outlet you picked gives promising results. It has to be a high traffic and popular blog or magazine amongst the readers.

You can easily reach out to these websites or writers/bloggers to help curate a gift guide for your product. Perhaps you can have them add your brand or product in one of their lists of gift guides and give your brand a head start on your holiday sales. You will need the contact information for the person who runs the blogs or online magazine. You can usually find them on the “Contact Us” page.

Send them a personal email telling them that you like what they wrote on their blog or online magazine and you are putting up a holiday sale on your website and would like to engage them to write about it if they are planning on doing another gift guide. You can send them samples if you’d like them to try them on and don’t forget to include your website in your email for them to check it out. Don’t be shy to follow up with them if you have not heard back from them.

It may take a bit of time and effort to engage with the blogs and online magazine to get your brand featured, but the outcome and result will not disappoint you. It is a great way to get your brand known to the public and might also bring in repeat customers because you have targeted the niche market that will be interested in your products.

If you do not know whom to engage or reach out to for gift guides, Weave Asia is more than pleased to help you with this service. At Weave Asia, we do not just provide digital marketing services, but we also personalize solutions for your online marketing needs. Feel free to contact us via phone at +60 088-718 418 or email us at hello@weave.asia.

How to get New Followers For A New Year in 2021

How to get New Followers For A New Year in 2021

It’s a new year, and your business deserves some loving and lots of likes, especially on its Instagram account. You may think that Instagram followers are not important and do not affect your business, this is where you’re wrong. Instagram followers are not just your potential customers and loyal fans of your brand they are also the ones that determine the “legitimacy” of your brand.

When someone visits your Instagram account and sees that you only have a couple of hundred followers, it leaves an impression that your business is somewhat amateurish and not “there” yet. Here are some tips on getting more followers on your Instagram that you may find handy.

 

1. Post Quality Content

The most important element of getting people to follow you is the things you post on your social media account. On Instagram, people scroll on their feed pretty quickly. If the content you post is not attractive or appealing, your followers will start to lose interest and might unfollow you. Post relevant content that fits your brand. Start taking pictures of your product and you can edit them to look more aesthetically pleasing. Check out our Tips to New Update on Instagram to learn how to use Instagram’s new features such as Reels, Shop, and Guide Features.

 

2. Consistency

Once you get a grasp of what content to post, keep it going. We understand that you may not have so many contents to post on a daily basis. However, be sure to post at least 3-4 times a week to remind your followers that you exist. The best way to plan your social media content is to plan ahead. Prepare at least 2-3 weeks ahead and schedule your postings. That way you won’t forget to post and your audience remembers your existence. When you don’t post often and your followers notice it, they might unfollow your account, resulting in you losing more followers than gaining more.

 

3. Use hashtags

Never underestimate the power of hashtags. What is the purpose of a hashtag? Hashtagging your photos makes it easier for people to find your photos if they’re searching for that specific hashtag. For example, if you are a florist and you use the hashtag #flowers or #florist, people who are looking for a florist or simply want to look at flowers will stumble upon your picture. This gives more exposure to your Instagram account and gains more followers.
You can also include general and popular hashtags on your picture to be discovered by the public. Here are some of the most popular hashtags that you can incorporate:

#love (1,271,692,015)
#instagood (742,795,562)
#photooftheday (507,358,504)
#fashion (487,010,088)
#beautiful (463,668,566)
#happy (427,528,663)
#cute (418,686,470)
#like4like (417,887,839)
#tbt (413,049,020)
#followme (392,011,012)

 

4. Post at the right times

You can get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. In order to reach that section, make sure your Instagram account is switched to a Business Profile. Switching to this not only gives you access to insight but also more relevant features for your brand Instagram account.

In the Followers section, you can see what time your audience is most active. This is when the post scheduling comes in handy. You can automatically publish your post when your audience is most active and engaging.

You can also schedule your Instagram post using Later.com.

5. Invest a little to gain some

First of all, if you have a great post published, try spending it on the ads. Boost a really good post and reach out to relevant demographics. Your post will show up as a sponsored post on the audience’s timeline and if it stood out to them, it will convince them to visit your Instagram page.

Another way you can also get more followers would be collaborating with an influencer. Engage with an influencer that will bring your brand’s attention to audiences that will be interested in your products. For example, if you sell beauty products, you want to work with a beauty guru.

Reach out to influencers with a high engagement rate, ones with a lot of likes and comments on their posts. Send them an email and inquire about their sponsored post pricing. Send them some of your products and have them try and review on their Instagram. This is a more natural way to get engagement and followers from these followers.

There are many other ways and methods you can explore to get more followers. If you need more advice on growing followers on your Instagram, feel free to contact us via phone at +60 088-718 418 or email us at hello@weave.asia.

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