What is Facebook Ads & How to Use Them?
Whenever you scroll on your Facebook timeline, you will definitely see an ad or two popping up in the middle of your scrolling. Often times you will see different types of Facebook Ads by various businesses and brands. What are the different types of Facebook Ad Formats available?
There are a few Facebook ad formats that you can choose from depending on your goal and focus.
Photo ads are the most basic and simple ones you can use to portray your brand’s product and give out quick and strong impressions of what you do. Although we say it’s the most basic and simple ad out of all the other Facebook ad formats, a study shows that Photo Ads outperformed other ad formats in driving traffic. What’s great about Photo Ads is that you can easily create an ad in a matter of minutes or seconds by publishing a high-quality photo to your Facebook Page, and boosting the post with the photo. It’s that simple and fast. Photo ads are ideal if your company or brand has a tangible product and you want to specifically promote this product. It helps create awareness, engagement and reach to your product and brand.
How to create a great photo ad on Facebook
-Less text: Less is more. This phrase fits like a jigsaw when it comes to creating an effective photo ad. When there is too much text on your image, it is distracting and can result to your ad being shown to far lesser people. If you must add a text to your image, make sure that it is only 20% of the entire image.
Focus point: When we mention that too much is feeble, we don’t just say it because we think so. It is proven by Facebook itself that when your ad only focuses on one thing, it does not distract the entire point of your image. Hence, you have to make sure that your photo is powerful and meaningful enough to tell a story of its own. Draw the attention to a focus of the photo. A simple photo of your product being placed and captured properly is enough to catch the attention of your potential customers.
High-quality images: That goes without saying, your photo has to be high in resolution. This doesn’t mean you have to splurge on an expensive camera to take good quality images. Just make sure the size and the quality of your photos are within your preference and especially meeting the Facebook Ads criteria. Nobody likes to look at distorted and low-quality photos that are blurry and pixelated, so just make sure you pick the best one out of the many shots attempted.
I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.
If you’ve never thought of using videos as part of your ads, it is time to consider and start practicing. A video ad tells so much more story of your product or brand with added features of sight, sounds, and motion. Ever caught yourself actually watching through an entire video of an ad on Facebook? Video ads can be as short as a few seconds or even up to minutes long.
Shorter videos have higher completion, which means the audience is more likely to watch the entire video from the start to the end. However, longer videos allow you to share more messages and information. If you think that videos are an extra bonus, it’s time to change your conception on them. Video ads are no longer an option to advertise your brand or product, in fact, it is becoming more crucial and fundamental. Consumers are more likely to pay extra attention towards video content than text content.
Why? Because people like to see visuals, things that move and make sounds. It doesn’t necessarily have to be a long video to get their attention, a simple GIF can actually work wonders too. GIF or short video ads are more likely to capture short bursts of attention in feed, which means the audience would stop their scrolling to look at the short video or GIF for a good few seconds. This is enough to leave an impression in their heads, or even better, catch their interest.
It’s very important for a video to be able to capture the attention of an audience within the first three seconds. So, make sure that all your message is conveyed in your 15-second video. Include important messages that you want your audience to pay attention to that will leave an impact.
Video ads need to be designed for sound off but still enchant with sound on. Most of the time people scroll through their Facebook feed expecting no sudden sound popping out because it can be distracting and inconsiderate to their surroundings. Make sure your video still delivers important key points without sound on, or better, include captions in your videos so audience still knows what story your video tells without having to turn their sound on.
This is similar to the Photo Ads, but even more to offer. Carousel ads allow you to post up to 10 photos or videos in one single ad. This favors you to display different products that you would like to highlight simultaneously. With this, it increases the chances of the audience to click on the link as the swipe through the carousel images.
Other than that, you can actually tell a story with carousel ads. With the swiping, it’s almost as though the audience is reading a comic strip, which will keep them engaged to your ad.
Slideshow ads are like a combination of photo and video ads. Photos are displayed with motion, sound and text together to develop a story. The good thing about Slideshow ads is they load really quickly even with a poor connection. Slideshow ads are so easy to create as you can just use stock images in the ad creation process or an existing video.
Slideshow ads can be done quickly and easily with low production cost. It’s easy because ready stock images can be used on your ad according to your preference. You can also choose from a variety of free music available to make your slideshow ad more appealing.
As mentioned, slideshow ads use five times lesser data than videos. This means that an audience with a low or poor internet connection can still view your ads without any disruption.
Many a small thing been made large by the right kind of advertising.
These are the few Facebook ad formats that you can use to create awareness for your business and brand. It can be overwhelming and indecisive to pick which ad format that suits your business. It doesn’t take one attempt to identify which one is the best, although it could be a few formats too! As you constantly start using ads, you will get a gist of it and identify which format best helps your brand promotion. It is essential for you to find the best format to help with your marketing goals and strategy.
What do you think of Facebook ads? Do they work? Which format gives you the best reach?
Contact us if you need more help for your Facebook Marketing!
In this modern day era, almost everyone owns a social media account. People of all ages own at least one social media account, whether it is Facebook, Instagram, Snapchat, Twitter or so forth. A 9-year-old kid could even have more followers than what you have. Heck, even grandparents nowadays use social media to keep in touch with their friends and family.
Owning multiple social media accounts might get a bit too vexing and troublesome, especially if you’re handling more than just one account on each social media platform. How do you manage your social media accounts, especially your business accounts? Social media for businesses and brands is used to engage with your fans and followers, as it works as a platform to reach out to your followers, make an announcement, send out a message, and many more ways.
However, it could be a hassle if you have to manage multiple accounts and at the same time, you want to keep your social media accounts active and up to date to keep your followers’ attention glued to your business.
In order to get consistency in your posting on social media, you should get a heads up and plan at least a month ahead of schedule. This is when a content calendar comes in handy. Discuss with your team on what kind of contents you want to create. Your content may also include promoting a new product, hosting a giveaway contest, making announcements of future events your company is holding, or just ask questions to get your followers to respond to you.
Consistency and efficiency
Now that you have your content calendar ready, you’re excited to post them all, aren’t you? But before you start posting on your social media recklessly and disorderly, check on your stats and analytics first. You want to check on when your followers are usually online and which days of the week are your followers most active on social media. Here’s how:
On your Facebook Page:
Go to Insights.
On the left tab, click “Posts”.
You’ll be able to retrieve information on what days all your Facebook followers are most active and even what time. There will also be information on which type of posts are more popular amongst your followers.
On your Instagram Business account:
Go to Insights, it is the icon with 4 straight lines on the top right.
Go to Audience and scroll down.
On the Followers tab, you’ll see what are the hours your followers are on
Switch to Days to see which day of the week your followers is most active on.
With this information, you will be able to determine when to post and how often you want to post on your social media accounts. Remember, consistency with great content is vital, but frequently posting irrelevant content that does not attract your followers’ attention will be depicted as annoying resulting in followers clicking the “Unlike” or “Unfollow” button.
Before social media, the symbol # was called the pound sign. Today, kids will laugh at you for calling it the pound sign because it is now widely accepted as a “hashtag”. The # symbol is so powerful now and heavily used everywhere, especially on social media.
Hashtags are essential when you’re using social media platforms such as Instagram and Twitter. If you still live in the 90s era and have no idea what a hashtag does, allow us to briefly explain it.
Placing a hashtag before a word or a group of words will create a searchable link on the social media platform. Other users who also use the hashtag will be able to search for similar content or organizations or topics related to the said hashtag. To simplify, if you post a picture of flowers on Instagram and you #flowers, and when you click on the hashtag, you will see every picture that has the same hashtag.
So how are the hashtags important to your social media accounts?
-Hashtags help to get your content seen to the public in social media
-Create your own brand’s hashtags to personalize specifically for only your brand.
-With hashtags, searching for a topic or content is made simpler as hashtags pull together all posts using that hashtag.
So the next time you want to post on your Instagram or Twitter, do a little homework and look for relevant hashtags that are significant to your content.
Schedule your posts
Now that you have all the information and ideas on what to post and when to post, you can set ahead of your posting.
With Facebook, you can schedule your posting accordingly.
- On your Facebook Page, go to Publishing Tools.
- On the left tab, hit Scheduled Posts.
- Go to Create and start scheduling your contents.
We’re lucky to have such a convenient feature on Facebook, unfortunately, Instagram does not have such feature yet. However, there are third-party apps that could ease your hassle.
Apps such as Hootsuite and Later allows you to add up to multiple Instagram accounts. From there you can start scheduling your Instagram posts based on your preferred day and time.
We hope these tips will assist you and your business to further grow and evolve especially in the digital marketing world. Try out these tips and sit back and relax while watching your social media accounts thrive and sprout.
What is a meta description?
A meta description is a short summary made up of 160 characters that describe the content of a website. When you search for something on the search engine, the search results will show the list of websites that contain relevant searches to what you have typed on the search bar. A meta description includes the keywords you have typed into your search. It also functions to entice users to click on the website page and is effective as SEO.
A meta description is placed below the title tag and a title tag is the title of the website. The description that’s under 160 characters, usually made up of 155 characters, is the meta title.
Why is a meta title important?
With a 160-character limit, it is the same as writing a tweet on your Twitter. You have to utilize the characters to its fullest to give maximum ability to drive traffic to your website.
When you go for a job interview or meeting a person for the first time, you want to leave a lasting impression and make yourself stand out from the rest. And what do you do to achieve that? You introduce yourself and tell a bit about yourself. A meta title is what that is to your website. It gives users a brief introduction to what your website and company have to offer.
A good description will give users a brief overview and most importantly, coerce them to click on the tag. It wouldn’t take more than a few seconds for users or searchers to click and they wouldn’t even notice because it’s so natural.
How do you write a meta description?
It may seem like it’s an easy thing to do, just whip out a couple of sentences to describe what your website can offer. Keep in mind, it is 160 characters, not 160 words. It makes a huge difference! It is important to be able to fit everything you want to showcase to searchers with those limited characters.
So, what are the best methods to write a meta description for your business?
First, think of what would compel a user or searcher to click on your title tag. You need to include answers to these two questions:
- What are you selling?
- Why should I buy from you?
These are the first two questions that pop in the head of a potential customer and you need to convince them why your business can offer better than the rest.
You can write meta descriptions for both your home page and your product pages. They serve the same purpose, only slightly different.
For product pages, the first query has a simple response: you’re offering your product. The second question will be resolved by the simple fact that you’re the one selling the product. As for the home page, meta descriptions are a little difficult, the trick is to repeat the one thing your business offers and show that it’s the best.
You need to put in effort when it comes to compelling customers with your meta descriptions and it’s normal to struggle with it for a while. Be patient, sit back and think hard and long about your brand and what is the focus you want to display to searchers.
You can ask around returning customers or customers who have been loyal to your brand for a long time, or even friends and family. Ask them what makes them come back to support your business. If you are relatively new and have just started this business for a bit,
Remember, meta descriptions are equivalent to an elevator pitch. It takes a few seconds for users to decide if they are going on board with you or not. It is fine to go through a couple of drafts to get things right. What’s important is the exposure of your brand to your customers.
Remember these three key points when writing your meta descriptions:
1. Your meta description should not be longer than 160 characters
Sometimes you just have so much to say or to pitch to potential customers that 155 to 160 characters. It is advisable to have your full sentence in the meta description. If you must exceed 160 characters and get your sentences cut off, just make sure you know what you’re doing.
2. Be the customer
Put yourself in your potential customer’s shoes for a minute and think of what you’d like to see when you come across the search results. Focus on how your product can make your customer’s life better and why it is an item they’d want to get their hands on.
3. Let me repeat that
Remember, you don’t have much time before your potential customers make a decision. It only takes a few seconds for them to hover their mouse to a title tag and click it. Once you’ve found your focus to emphasize on your product or services, make sure you insert that in every phrase possible. Word choice is VERY important. Pick one that you think will really convey the message to your customers.
It’s never easy to find the right words or phrases to entice and attract attention. The key is to keep trying and get ideas from people around you. Once you have that perfect catchphrase for your meta title, everything will be running on its own and you’ll see the traffic of your website growing and eventually turning into conversions.