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Important SEO Tips for Your Shopify E-commerce Platform

Important SEO Tips for Your Shopify E-commerce Platform

If you are going into online selling, you would know that Shopify is one of the most recommended e-commerce platforms used by online sellers to set up their online retail businesses. It makes things quick and simple, but there’s still some Search Engine Optimization (SEO) legwork to do if you want your Shopify store to perform to the best of its ability in search results. 

The below SEO guide will point you to tips that are fundamental for maintaining, or perhaps attaining, good search visibility for your Shopify e-commerce store. Follow these easy-to-follow hints to discover all the essentials for improving the SEO of your Shopify store.

 The Reasons Why You Should Choose Shopify e-commerce for Your Online Store:

  • Highly flexible and can tailor to your specific requirements.
  • Easy backend administration
  • Shopify has lots of built-in tools
  • Advanced e-commerce platform with fantastic Search Engine Optimization (SEO) features.
  • Shopify e-commerce platform is easy to use with no coding skills required; you automatically save time and money.

What do you get with the Shopify e-commerce Platform?

  • Web-based Content Management System to update your website and online store.
  • Meets full W3C standards.
  • Fully secure payment gateway.
  • Easily Integrates with POS systems.
  • Customized website design and full control of HTML & CSS.
  • Customer support with technical Advisor help.

There is more to it than a handful of bullet points; see the whole list of Shopify e-commerce features.

SEO Tips For the SHOPIFY e-commerce Platform

So, you have set up Shopify for your online store and want to implement SEO techniques. Shopify is an advanced e-commerce content management system and shopping cart with built-in Search Engine Optimization elements. 

E-commerce SEO, however, can be a little different than optimizing other sites. From site structure to structured data, paying attention to how SEO factors work when using Shopify is vital. 

Leveraging these SEO elements enhances the likelihood of you getting traffic and sales to your website from search engines such as Google, Yahoo, and Bing.

Some factors, however, need more attention than others.

 Following are the 12 major tips that need to be covered for improving the SEO of your SHOPIFY store:

  • Remove duplicate content from your Shopify store.
  • Create a unique page title and write meta descriptions for your pages.
  • Optimize your store images.
  • Link your products page from the home page.
  • Technical SEO for SHOPIFY is mandatory.
  • Canonical tag and Domain Canonicalization.
  • Add your sitemap.xml to Google Search Console.
  • Google Analytics Integration.
  • Build high-quality backlinks to your Shopify store.
  • Don’t inadvertently neglect to set up 301 redirects for old product pages
  • Install the free Product Review App.
  • Configure the blog feature in your Shopify Platform.

1. Remove Duplicate Content From Your Store

Duplicate content generally refers to text that completely matches copy on another web page. That page could either be on your own site or on someone else’s.

For any Shopify website, duplicate content can be a disaster if identified by a search engine, such as Google, Bing, and Yahoo or others. Although search engines are quite tolerant of internal duplication, external duplication, where it may appear you’ve copied text from another site, could be more likely to have an adverse effect on search engine rankings, and your store could be penalized by search engines. 

Many Shopify stores have duplicate content. The good news is, if you fix the problem, it can have a good impact on your search performance.

2. Create Unique Page Title and Write Meta Descriptions for Your pages

Page titles and meta descriptions are important elements of any website for search engine rankings. The title tag and the meta description tags should include keywords related to the page content, whether it is a blog post about leather types or a product page for a pair of boots. 

This unique page metadata helps search engines understand what the page is all about. The better it understands, the better it might be able to place you in search results.

Each title and description must be written according to best practices, so you are making your site as SEO friendly as possible. The target word count for the title should be 60 characters while it is 160 characters for the description tag. 

PRO Tip: Avoid using stop words like “the”, “an,” and “a” “or”, “but” “thus,” and if”.

Use this format: Primary Keyword – Secondary Keyword | Brand Name 

3. Optimize Your Shopify Store Images

Image optimization is necessary for your Shopify store as another means of improving presence in Google and other search engines. For years, alt tags have been used by search engines as a shortcut for understanding what the images on a website are about.

All your images must include the proper alt tags with relevant keywords. Because if someone is searching for images of red boots, for example, images from your site will have a better chance of appearing if your images of red boots have alt tags that offer a good description.

There’s also accessibility to consider. Buyers with vision trouble might use a screen reader to navigate your site. These can use alt tags to verbally describe to the user what the image is of. The better your alt tag, the better you’re pushing someone toward putting something in their shopping cart. 

Good accessibility standards are also one of the many, many ranking factors search engines use to assess your site. 

4. Always Link your Products Page from the Home Page

Your home page is typically the center of your website and also the most powerful page among all others. Creating navigation links on your homepage gives a clear path to your site visitors so they can maneuver around your shop, whatever your site structure.

Not to link to your collection pages (often called category pages) from a home page is a common mistake many store owners make at some point. As a result, your important pages may be hidden deep in the store, with visitors unable to find them easily.

Of course, if you don’t have many products, linking to each one might be more useful than making a user visit a collection page first. But if you have anything more than perhaps a few dozen products, consider assigning them to collections. The Shopify help center has a guide on collections and how to create them.

Pro tip: Make sure all of your important collection or product pages are reachable at the top of the homepage. By doing this, you’re putting some of your most valuable pages in easy reach of your visitors. You can include a search box also.

5. Technical SEO for SHOPIFY is Mandatory

Technical SEO refers to any Search Engine Optimization activities/elements that do not include the content part.

In technical SEO, a webmaster needs to ensure the followings elements with proper search engine guidelines:

  • Checking a robots.txt file so bots can crawl the site.
  • Ensuring the site has a sitemap.xml file and adding the sitemap.xml to Google Search Console.
  • Creating a Google Search Console account and verifying your ownership.
  • Creating and installing Google Analytics.
  • Validating HTML and CSS
  • Correcting any crawl errors and redirect issues.
  • Proper use of heading tags (H1, H2, H3, and so on).
  • Correct application of canonical tags and domain canonicalization.
  • Using tools like GTMetrix and Google’s PageSpeed Insights to analyze the site’s speed on all devices. The SEMrush Site Audit bot will also give a breakdown of speed performance.

6. Canonical Tag and Domain Canonicalization

Canonicalization refers to declaring that one domain or page is the primary version when there are multiples of the same thing.

If one style of boot, for example, comes in many colors and you have pages for each shade, you might want to canonical to one primary version. Because it is likely your product descriptions will all be near identical. To search engines, you’re effectively saying, ‘I know there are lots of identical pages. Ignore all of them, but this single URL.’ 

It discourages search engines from thinking you’re trying to pad out your site with duplicate content. Think back to the section about duplication, and you’ll know why this can be bad: poor search engine rankings.

7. Add Your Sitemap.xml to Google Search Console

A sitemap is a file where you can add all the pages of your website to tell Google and other search engine spiders what to crawl/index on the website on a regular basis. Shopify stores automatically generate a sitemap.xml file that contains all the links to all the pages of your website, including products, giving a great overview of your site structure.

But that’s only part of the job, should you want picture-perfect SEO.

You need to submit your sitemap to Google Search Console (likewise Bing Webmaster Tools if you think Bing could be a valuable source of traffic for you) so your site can be easily crawled and indexed. 

In Shopify, the sitemap is located at the root directory of the store, e.g., example.com/sitemap.xml.

 9. Build High-Quality Backlinks to Your Shopify Store

Do you want to enhance the number of visitors to your Shopify store? Quality backlinks are part of the trinity of SEO, along with content and technical SEO. 

Beyond simply having a site everyone loves, they are tricky to ‘manufacture.’ But an easy way to get quality and targeted traffic quickly is by creating a profile of your store on Amazon, Yelp, and other similar websites. And, you will get strong backlinks as well as traffic in return, which will be a booster for your Shopify website.

There are other routes, though. Have a read through this guide on link-building techniques for engagement, and we have a post that explains how to use the SEMrush Link Building tool in all kinds of valuable ways that can give you one up on your competitors with minimum time and effort.

10. Don’t Neglect Setting Up 301 Redirects for Old Product Pages

In Shopify, if your product goes out of stock and you want to tell the search engines that a page is no longer available and permanently moved to a new page, 301 redirects are the perfect solution.

What is a 301 redirect? 

A 301 redirect is a way of sending users and search engines away from one page and onto another automatically. It is a great way of dealing with a URL that no longer exists or that you don’t want people to visit anymore. You want to make sure the user or search engine goes to a useful page and doesn’t just get a ‘404 Not Found’ page, which could potentially end their customer journey with you. 

Perhaps you have deleted pages for items you know are not going to be in stock again. Without setting up a 301 redirect to a new page, there might be some potential customer drop because the page ranked in search engines or was linked to from another site.

You want to lead the visitor to a new page, and the solution is to create a URL redirect via your Shopify admin portal.

For more on redirects, see our complete guide to 301 redirects..

12. Configure the Blog Feature in Your Shopify Platform

Your Shopify store comes with a built-in blog feature. Writing blog posts is a great way to build your audience, earn more exposure, and drive more organic traffic and sales for your online business. 

It is highly recommended to add regular, quality content because:

  • Search engines have a tendency to send users to frequently updated sites. 
  • Good and helpful content makes your site more useful for visitors. Search engines want to send users to sites that are going to help answer their queries.
  • It helps search engines understand which topic, or topics, your site has some authority on.
  • The posts you write also have a chance of ranking, which makes them another potential traffic source.

Shopify itself has a full explanation of how to add to and edit your blog on the Shopify platform. It even covers how to use iOS and Android apps.

Not sure what to write about?

Keyword research is useful – looking up what people are typing into search engines and how often those searches are performed. It can give you a good idea of what sorts of questions there might be around the things you sell. Do you have the knowledge to answer them? If so, the search volumes you find in your keyword research can help you prioritize which topics to write about.

Conclusion

All of the above mentioned 12 tips may not include everything you should know about Shopify SEO, but by following the above tips, you will be definitely ahead of your competitors. And, hopefully, we will see significant traffic from search engines.

Source: 12 Important SEO Tips for Shopify Ecommerce Platform

Learn More About Google’s Latest Search Guidelines – What do They Mean?

Learn More About Google’s Latest Search Guidelines – What do They Mean?

It’s probably no secret how everyone is after one of Google’s greatest secrets – its page ranking algorithms, and how the algorithm gets updated as time goes along. While the precise programming logic is something one might not be able to actually determine in this lifetime, the globally leading search engine site has regardlessly left some clues that help those in the SEO-field to better understand how Google works, and how to improve their site rankings. Some of these hints surfaced back in 2015, when Google released a full document of its Search Quality Evaluator Guidelines (SQEG), a PDF document of more than 160 pages. 

These guidelines are important for SEO in marketing, as they serve as a reference point for Google’s human search evaluators – people who rate the performance of Google’s ranking algorithm, and help study the impact of an update. More importantly, they are the ones who also look at web pages, and use these guidelines to differentiate high-quality content from low-quality ones.

“So what’s in it for me?”, you might ask. Well, we’ve managed to condense the information in this lengthy piece of a document, into a 5-minute analytical summary for your reading pleasure right here, in an attempt to perhaps take you through the minds of the people at Google. The above-mentioned guidelines can essentially be broken down into three key golden nuggets that we will dive into greater detail:

  • Beneficial Purpose (Website Identity)
  • E-A-T (Expertise, Authoritativeness, Trustworthiness), or Page Quality
  • YMYL (Your Money or Your Life)

1. Beneficial Purpose

Above everything in the SQEG, Google has seemed to consistently place an emphasis on the concept of beneficial purpose – that is, that all websites need to serve a beneficial purpose to the general reader. As the SQEG defines it, the purpose of a page is the reason(s) why the page was created. Every page on the internet is created for a specific purpose, or for multiple ones. Most pages are created to be helpful for its readers and users, thus having a beneficial purpose. On the other hand, some pages are created merely to make money, with little or no effort to help users, while some, even created to cause harm to others. The first step in understanding a page is figuring out its purpose.

How Google does it, is determining how well a webpage achieves its purpose, and thereafter, giving it a Page Quality (PQ) rating. In order to assign a rating, one needs to understand the purpose of the page, and sometimes the website. By understanding the purpose of the page, one can better understand the criteria that are important to consider when evaluating that particular page. As websites and pages should be created to help users, ones that are able to and serve a beneficial purpose, will result in receiving a higher PQ rating, whereas those that don’t, conversely end up receiving a lower rating.

And while a page should fulfil its intended purpose, that purpose, should also be user-centered – that is, whether the page is to emote certain feelings in the reader, sell them something, teach them, inform them, etc. As Google puts it below:

Beneficial-Purpose-Google-Search-Guidelines

In other words, your site and page should be about your users and readers, first and foremost. Beneficial purpose plays right into that because it means your site and content should have a user-focused purpose that benefits them in some way.

2. E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness – a measurement that Google’s evaluators use to rank pages. Clearly, if a page has a high level of EAT, it would be a high-quality one, whereas a low level of EAT results in a low-quality page.

A high level of EAT that gives rise to a high-quality page would embody the following elements:

  • Having enough content
  • Being an expert, and being authoritative and trustworthy regarding the topic it discusses
  • Having a positive reputation
  • Featuring enough auxiliary information, such as an “About us” and/or “Contact us” page
  • Featuring supplementary content that enhance the user’s enjoyment and experience
  • Being designed in a functional and practical fashion that allows users to easily navigate through and to the information that they want
  • Being maintained and edited regularly and frequently

EAT has a direct impact on both a web page’s quality level, and its reputation on the web altogether. In order to be seen as high-quality, Google has stated that “websites require enough expertise in order to be authoritative and trustworthy on the topic at hand”.

At the same time at this juncture, it should be important for us to note that EAT is not directly an explicit ranking factor – since computers only understand bits and bytes, and you can’t tell them to rank pages based on an intangible human concept such as EAT. Expertise, Authoritativeness, and Trustworthiness themselves are also not individual ranking factors. EAT and ranking are, however, somewhat linked, and there is a certain correlation. A variety of ‘signals’ are still used as a proxy to tell if content seems to match EAT as the humans would access it, and Google engineers are able to understand the tangible signals that align with EAT, and adjust the ranking algorithms accordingly. Google paints a clearer and more detailed picture here and in this video.

3. YMYL

Websites that sell products and/or provide services and information that can impact a user’s happiness, health, safety, or financial stability (‘general wellbeing’ in short) are classified by Google as YMYL – standing for “Your Money or Your Life”. Google is particularly sensitive regarding content in this classification, as low-quality YMYL has the potential to negatively affect the four states of a reader’s ‘general wellbeing’, as mentioned above.

YMYL-type of sites are hence held to the highest standards as the stakes are relatively incredibly high when it comes to such types of content. Some industries that fall under YMYL include e-commerce, financial services, legal, and healthcare sectors, and below are some examples of YMYL topics according to the SQEG:

YMYL-Google-Search-Guidelines

So, the bottom line when it comes to YMYL? Make sure that any content on your website will help – not hurt – the people who read your content on your pages. Make your users feel safe.

How these three elements just discussed above add up to importance for you, is simply how you as a content producer and/or information provider will need to ensure that your content remains as high-quality as possible in terms of EAT and YMYL, while serving a beneficial purpose. Content that is curated with high-quality in mind, will undoubtedly get ranked by Google, and ranked well at that. EAT is essentially important for your site’s SEO, and is a characteristic of a high-quality page. Make an effort to improve it constantly, especially if you cover YMYL topics, and these efforts will show in your page’s rankings.

At Weave Asia, we are committed to growing your business, and helping you land in the front page of leading search engine results, while getting your customers engaged, interested, and having you at the top of their minds, at the right times. If you might be interested in some SEO content writing tips, or even in enquiring more on the digital marketing services we provide, feel free to contact us for a consultation today!

How to Get Your Site on Top and Boost Online Traffic

How to Get Your Site on Top and Boost Online Traffic

Before the year 2020 could even properly begin, a global pandemic had managed to unprecedentedly bring businesses, services, and even air travel all over the world to a screeching halt. Lockdowns and movement control orders in many countries have inadvertently made companies take their businesses onto the online world, and while the majority of the world’s population sit in front of their computer screens at home everyday – web page rankings on Google, and other search engines could not have mattered more during this period of time.

In this day and age, customers need to be interested and engaged in your brand’s content online, for you to be at the top of their minds, at the right times. As such, we’ve (Weave) got six vitally essential factors to show you how you can get to the front page of the leading search engine results, and upgrade your ranking web page!

1. Backlink Profile Factors

How to Get Your Site on Top and Boost Online TrafficWhen it comes to ranking your web page, the total number of domain referencing on your website can influence the website’s rankings. On top of that, there are other backlink profile factors that can influence your page rankings too. These include, but are not limited to:
  • Number of referring domains
  • Number of follow-backlinks
  • Number of backlinks
  • Number of anchors
  • Number of referring IPs
  • Keyword presence in the anchor
As confirmed by Google, a strong backlink portfolio is utmost crucial for website rankings. Metrics of the backlink’s portfolio are intertwined with each other, and a blind manipulation of only one of them will not increase your rankings, unless the other metrics are looked into and worked on as well. The key here is to focus on your natural backlink profile, and try out various link-building strategies as you go along the way. While the high search volume niche is exceptionally competitive, and the first positions tend to be occupied by the giants with the richest backlink portfolios, competition is lighter in the low-volume Search Engine Results Pages (SERPs), so extra link-building efforts can make all the difference for your page/domain’s SEO rankings!

2. Website Security

How to Get Your Site on Top and Boost Online TrafficIn the past decade, the idea of a more secure web has been promptly promoted by Google. With the application of new policies and the imposition of new rules, a clear message was sent by them – making the Internet safer for consumers. By migrating to HTTPS, you will be taking a proactive step in protecting your users’ security, which greatly strengthens the authority of your website. While it might be a costly undertaking, these costs can certainly translate into value for improving your ranking web page, and significantly impact your business. The HTTPS adoption rate is very high in the high-volume keyword group. That is to say, the more popular the keywords are, the more likely it is that HTTPS domains will occupy the top positions in the results’ page. So if you want to compete for high-volume keywords, having an HTTPS version of your site is of utmost importance. In the low-volume keyword segment, the HTTPS adoption rate is not as high – up to 20% lower in comparison. As such, having a secure version of your page and site creates an opportunity for you to outrun the competition, and significantly distinguish you from it.

3. Content Length

How to Get Your Site on Top and Boost Online TrafficAnother element factored in SEO ranking, is content length. An article’s length, i.e. its word count, is one of the first things that forms a user’s opinion about a page. The precise numbers for an ideal content length are debatable, as the main advantages of a text are ideally its quality, and relevance. On the other hand, long-form content does create the impression of an in-depth analysis, and therefore looks more trustworthy and reliable, at the same time. Solely creating content of a certain length is not a fit-for-all solution, and if the content is irrelevant to the reader’s query, it doesn’t matter how long it is – it will still be irrelevant. However, it can be noted that it is still evident that pages with longer content, do tend to rank higher on average. So, content length is important for your page’s SEO ranking success as long as the content is valuable, well-written, and optimised – especially if one targets certain high-volume keywords! It has also been found that long-tail search queries return pages with more content on average than short heads – almost 20% more. For example, an average top-100 article on ‘interior design’ will be shorter than an average top-100 article on ‘interior design trends in 2020’. Needless to say, if you are writing on a broader topic, your users do not expect a longer read. If your article’s topic is narrowed down to a precise statement, then it should provide a more in-depth view. In short, the larger the search volume, the longer the content. Write long reads if you want to rank higher for popular keywords!

4. On-page SEO Elements

How to Get Your Site on Top and Boost Online TrafficToday, content specialists know much better than to simply stuff their copies and texts with keywords. And while keyword stuffing is no longer comme il faut, it is still a commonly accepted rule to retain keywords in your articles’ main on-page elements – such as the page titles, headlines, meta descriptions, and text bodies. A video is also considered to be a valuable contribution to almost any piece of content these days. It is essential to include a video in an article or post at times, especially if you might be reaching out to more ‘visual’ readers, and at others, it isn’t absolutely necessary, though some websites often do it anyway because it will, allegedly, make the site’s post rank higher. One should keep in mind that depending on your niche, certain clients might expect video content, so it makes sense to provide it. Consider your audience’s demands – and if they include visual support, include a video. Over 75% of the top-20 pages have keywords in their body, and over 60% have them in their title. And while it seems to be a usual practice, data proves that it doesn’t have a strong impact on rankings. One time-proven approach in SEO is using longer-tail keywords for promotion, as they usually bring more relevant traffic to a website. If this is your case and you plan to rank your site for long-tails, having an exact-match keyword in your on-page SEO elements is not necessary. As a matter of fact, it is more important to diversify the semantic core of your text, and make it relevant to the target keyword, rather than solely copying it.

5. Website Visits

How to Get Your Site on Top and Boost Online TrafficOne of the main indicators of a website’s popularity is its number of visits. There are a lot of ways for visitors to find your website: organic search, paid ads, social networking sites, direct visits, referring domains, emails, etc. Excluding organic search and other traffic data, there is a strong link between the number of direct visits and the page’s position on the SERP. This could indicate that Google prioritises domains with more authority and consequently, more direct traffic when ranking the high-volume keyword group. And while we acknowledge that they are important, this also means that organic rankings are not the only thing to be concentrated and focused on. Direct visits are fueled by your brand’s awareness, so building a strong brand image should be an essential part of your promotion strategy to improve your Google page ranking.

6. User Behaviour Signals

How to Get Your Site on Top and Boost Online TrafficUser behavior signals such as bounce rate, time on site, and pages per session can help identify user behaviour patterns and provide information on whether your site’s content is engaging, whether the navigation on your website is intuitive, and how users react to your page in general. Lower bounce rates on your site can attribute to a higher-ranking and better-performing page. This could be the result of the level of trust that users have for top-ranking pages, or could mean that lower-ranking pages are less relevant. Though Google reps dictate that all user behaviour signals are too ‘noisy’ to be considered during the page qualification, a high bounce rate could indicate that the page content is irrelevant, resulting in zero engagement – which isn’t good for both users and search engine bots. Results indicate that users tend to spend more time on websites that rank higher in SERPs. This could be explained by the same fact that users trust top-ranking pages more than lower-ranking ones. And similar to the bounce rate and time on site trends, these results can confirm that users tend to visit more pages on websites that are at the top of organic search results.

Conclusion

All this said, it is evidently clear that many technicalities and metrics-monitoring are involved when it comes to attempting to improve your web page ranking, especially on Google. While there isn’t a one-size-fits-all solution one can readily source out for on his/her own, digital marketing agencies are equipped with the relevant tools to provide you with the technical support that you need to bring up your SEO ranking factors. At Weave Asia, we are committed to growing your business, and helping you land in the front page of leading search engine results, while getting your customers engaged, interested, and having you at the top of their minds, at the right times. If you might be interested in enquiring more on the digital marketing services we provide, feel free to contact us for a consultation today!
Weave Asia is Shortlisted for the 13th Annual Agency of the Year Awards

Weave Asia is Shortlisted for the 13th Annual Agency of the Year Awards

SINGAPORE — The shortlist is finally out for the 13th annual Agency of the Year Awards in Singapore — and Weave Asia has made it on the shortlist of, not one, but two award categories, namely the Mobile Marketing Agency of the Year and the Search Marketing Agency of the Year awards. 

This would be the second consecutive year Weave Asia is nominated for an award, after having been nominated — and won — the Young Entrepreneur of the Year award at the Business Excellence Forum & Awards 2019 (BEFA 2019), which was held in Ho Chi Minh City, Vietnam.

 This year’s award will be judged by an independent panel of high-calibre, client-side marketers and will focus on overall agency performance, not just their work. With 23 categories recognising various disciplines, all agencies, large and small, have the chance to shine.

Officially launched in 2018, Weave Asia is a boutique digital marketing agency comprising a small team of 13 young professionals who are based in Singapore and Malaysia. The agency is led by 28-year-old Singaporean technopreneur, Tan Wan Ting who has over 10 years of experience in internet marketing as the Managing Director. 

Weave Asia is a full-service digital marketing agency that offers services such as social media marketing, content writing and producing, web and graphic design, web developing, as well as public relations.

“This is certainly something unexpected,” said Tan. “We are a very young company that still has a lot to learn, but we are proud to have made the shortlists!”

Tan noted that to win the awards which the company have been nominated for will definitely be a confidence booster. Nonetheless, there is still room to grow and the team will continuously work hard to improve themselves, win or lose.

The Agency of the Year Awards offers agencies a great opportunity to impress the jury with their outstanding products and services, business performance, people and perspectives. This year, the award has also introduced four new categories: Boutique Agency of the Year, Consultant of the Year, Influencer Agency of the Year, Video / Production Company of the Year.  

Across the categories available to enter this year, 208 entries have been received, with the most popular categories being the Boutique Agency of the Year, Digital Agency of the Year and Independent Agency of the Year. The agency that is the most successful across all categories will receive the coveted Grand Prix title of Agency of the Year 2020.

For more info and updates on the Annual Agency of the Year Awards, visit www.marketing-interactive.com

Due to COVID-19, the gala dinner date will be announced at a later date.

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