Any successful relationship is built on trust. Your relationship with your potential clients and customers is no different. If you expect people to buy your products or pay for your services, first they will have to trust you to deliver on your promises. This is where trustworthiness comes into play.
If your products and services are sold through the means of e-commerce, then a lot of your trustworthiness as a business relies on your website. Your website is your virtual storefront that sets the first impression, which most customers will have of your brand. Therefore, you’ve got to ensure that your site conveys trustworthiness.
So, how do you foster trust with your customers through your website? Here are 10 steps to get started:
1. Have a user-friendly website design
Having a web design that is overly complicated and cluttered is not the best way to go for your website. When it comes to your website’s navigation and general layout, practicality trumps innovation any day. You would want your website layout to be simple and familiar.
Chances are every visitor that arrives at your website already has an expectation of your website’s navigation, shaped by their experiences with past websites they’ve viewed. This familiarity is what makes a generic website layout user-friendly and an important factor to consider in web design.
On the contrary, a cluttered and complex layout discourages your web visitors’ trained website navigation skills, potentially leading impatient ones to bounce away. However, this does not mean you have to sacrifice excellent design. It’s just that you have to ensure that the design you choose to employ is similar to most websites for it to be intuitive to use for first-time visitors.
Also, nothing beats a professionally-designed website that’s appropriate for your business and comes with reliable hosting. If you think you need help from experts who are equipped with years of experience in web design, corporate web design services are the answer.
Nothing conveys trustworthiness more than a website with working links and pages that actually exist. The homepage might be your lobby, but your pages contain your galleries. These galleries are what helps you market to your visitors, they are the most substantial pages that get the most visits. But what happens when they fail to open so often? The whole website loses its purpose.
Working links also provide proof of legitimacy for both your website and your business. Take copied websites for example. Those who lift websites often have links that lead to a page that does not exist at all because they merely lifted the buttons. Not all people would think that it’s stolen, but they imply that you do not have a high performing website or you have an unreliable server. Whatever reason they might deduce from the experience, it will reflect badly on your website.
Relevant and helpful contents are well-thought-out, relevant and reliable means of communication to show that your business is legitimate. Aside from the basics of proper vocabulary and grammar, you should also offer contents that fresh and informative.
A good copywriter is a worthy investment. Hire one who can formally write about your products and services in a cohesive manner. Your site visitors will look for descriptions that can accompany pictures. These descriptions should be professionally written, free from errors and substantial to contain relevant details.
Also, keep your website fresh and relevant by maintaining a blog that offers solutions that your target audience is looking for — even better if you’re able to offer them. Use it as a way to promote the benefits that your services can bring.
Yes, banner and pop-up ads can help you generate extra revenue through your company website, but at what cost? A site that’s overloaded with ads for off-site products is going to come across as unprofessional, if not outright spammy. Cull the ads. Make sure your whole site is just about you and your customer.
5. Get a good domain name
Calling your website CheapWebDesignzzz.com makes it feel like an infomercial or, again, like spam. Your domain name should be your brand name, not a rambling product description. Also, exaggerated spellings are not cute.
6. Make yourself available
Make it clear that any customer who needs to get in touch with you will be able to do so, quickly and easily.
Provide contact information throughout your site, including a Contact Us page. Don’t act like you’re hiding from your customers; that will hardly make them more trusting!
7. Make it easy for customers to search your site
One way to ensure that your website seems trustworthy is to position it as a resource — not just a sales pitch — but rather a place consumers can turn for information. An easily accessible search function will show consumers that you really want them to be able to use your site.
8. Display trust seals
Better Trustpilot reviews, certificates of excellence, five-star Google My Business ratings are the kinds of things that make customers feel like they can trust you. Add them to your site!
9. Show off your warranties and guarantees
Nothing builds consumer confidence like a money-back guarantee or after-sales service guarantee. If you offer one, place it prominently on your site.
10. Display reviews and testimonials
Whether it’s your Google reviews, Facebook ratings, or simply positive comments that customers have emailed to you, make sure people can see them somewhere on your website. Testimonials aren’t just a way to gloat about your achievements, but they also help build trust.
As conclusion, as a business owner, it is a legitimate need of yours to have potential customers feel like you’re honest and worthy of their investment. Your website can go a long way in that regard. Use these tips mentioned to help your site cultivate trust and watch as your business grows. Need help with web design? Get in touch with us for a free consultation and a quote!